SBC News Voice of the Sports Betting Industry
CIS betting group Parimatch has confirmed a raft of executive leadership appointments strengthening its day-to-day operations and corporate strategy.
Taking leadership of group marketing initiatives, Parimatch confirms the promotion of Ivan Liashenko as Chief Marketing Officer (CMO).
Liashenko has formerly served as Parimatch’s Head of UX & Product, delivering on a number of key projects for the CIS betting group, having overseen the firm’s product development units.
Moving forward Parimatch confirms that Liashenko will lead strategy and planning for all Parimatch marketing channels.
Further to Liashenko’s promotion, Parimatch confirms the appointment of Sergey Berezhnoy as Chief Product Officer (CPO) – who has been appointed to lead the firm’s new product strategy.
An expert in developing effective product frameworks and integrations, Berezhnoy joins the Parimatch executive team from international technology consultancy DataArt, where he formerly served as Director of Product Development.
In its update, Parimatch discloses that Berezhnoy has been tasked with optimising the firm’s product verticals, whilst further advising Parimatch governance on effective investments strengthening the firm’s existing product portfolio.
Supporting, the CIS firm’s commercial development and new market initiatives , Parimatch confirms the appointment of Evgen Belousov as Chief Revenue Officer (CRO).
Belousov remit will see the executive support Parimatch marketing, customer retention, billing and business development units, optimising performance to support Parimatch’s group revenue strategy.
