SBC News All-in Diversity Project strikes strategic partnership with NOGA

All-in Diversity Project strikes strategic partnership with NOGA

The All-in Diversity Project has gained the support of the Netherlands Online Gaming Association (NOGA) as a part of a new strategic partnership, enhancing its reach across continental Europe.

As a partner of NOGA, the All-in Diversity Project will be able to leverage valuable information, webinars and training on Diversity, Equality and Inclusion to the association’s members, as well as to the Dutch gambling market as a whole.

The addition of NOGA represents a further bolstering of the All-in Diversity Project’s portfolio of international betting and gaming industry partners, having formed a strategic alliance with the International Betting Integrity Association (IBIA) in February.

“Industry Associations are extremely important in shaping the values, attitudes and overall direction of the market, and collaboration on key issues which affect all,” remarked Christina Thakor-Rankin, Co-Founder of the All-In Diversity Project.

“Having the support of NOGA for the All-in Diversity Project is another leap forward in ensuring that the community includes both established and emerging markets, and every aspect of the sector has a voice and place at the table. 

“Working in collaboration with associations such as NOGA means we can accelerate progress, share more information and offer better tools to the businesses located in the Netherlands. It’s an exciting partnership for sure.”

NOGA acts as the trade association of online gambling operators in the Netherlands, and maintains a commitment to ensuring a well-regulated and safe betting market in the country, with an emphasis on providing a ‘level playing field’.

Peter-Paul de Goeij, Managing Director of NOGA, commented: ”We are delighted to be part of the international network of the All-In Diversity Project, representing the Netherlands and also furthering the important issues of inclusion and diversity in the gambling industry in the Netherlands. 

“NOGA and its members are fully committed to All-In Diversity Project’s values and goals and we will actively propagate them with our colleagues, gambling companies, employees, stakeholders and Dutch government bodies.”

The new partnership follows NOGA’s strengthening of ties with the Portuguese Associação Portuguesa de Apostas e Jogos Online (APAJO) in March, as part of a Memorandum of Understanding (MoU) regarding increased cooperation on responsible participation in online gambling.

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