SBC News Voice of the Sports Betting Industry
The Dutch gambling trade body NOGA has named ComeOn Group as the latest addition to its member ranks.
ComeOn Group, through its website ComeOn, is also a valid licence holder that allows it to offer online gambling, sportsbook, casino and live casino to consumers in the Netherlands.
The group was founded in 2008, expanding throughout the years to reach more than 550 employees operating 15 brands in various global regions as of 2024.
Just recently, ComeOn Group opened a new hub in Graz, Australia, to house its sportsbook, tech and risk management operations – a move which the company said will significantly benefit its long-term product growth strategy.
Welcoming the firm to NOGA, Eric Konings, ad interim Director of NOGA, said: “ComeOn has managed to build up a nice brand name in the Netherlands in a short time, and we are happy that this provider has now joined us.
“The Dutch gambling market faces a number of interesting challenges, which we should take up in close cooperation. Now that ComeOn has joined us, we are even stronger in that regard.”
Konings welcomed ComeOn five months after he took on the role of interim Director of NOGA, taking over from the trade body’s former Director Peter-Paul de Goeij who stepped down in July.
“In the current political and social climate, the industry faces a number of major challenges, and I look forward to helping NOGA members with this,” the interim Director commented at the time.
