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SSG expands Smart View racecards to international meets

Spotlight Sports Group (SSG) has announced the launch of Smart View to now cover international horse racing. 

Powered by the Racing Post, Smart View has recently been featured in racecards on sale at the York Dante Festival, as well as Naas racecourse, and has now grown to include races from all over.

Spotlight Sports Group’s Managing Director, Sam Houlding, noted: “Using the Racing Post data we have been able to provide Smart View selections for every British and Irish race since launch, and the inclusion of International Racing from such as France, Australia, and the USA only expands the reach of this product. 

“Smart View remains a unique and original way to read a racecard and appeals to all racegoers.”

It was only this month that SG announced it would be showcasing Smart View in racecards at York’s Dante meeting. The product itself is live in more than 1,000 retail outlets in the UK and Ireland.

Smart View is the latest product in the technology, content, and media company’s portfolio and combines complex data such as previous form, draw, pedigree, trainer and jockey. 

These are then factored into providing what the company described as six easy to understand attributes for each runner, and an overall Smart View score.

With standout action in France and the US taking place this weekend, such as the French Derby, Smart View offers an ‘engaging, user-friendly and dynamic’ racecard that is fully accessible. 

Meanwhile, Smart View has already displayed strong ROI at major festivals, including a 76% return at the Cheltenham Festival where eight out of the 27 winners were correctly selected as top rated.

Live in over 1,000 retail outlets in the UK and Ireland, and on the Racing Post App, Smart View continues to provide a user-orientated experience for existing bettors and new.

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