SBC News Voice of the Sports Betting Industry
SIS (Sports Information Services) has announced that it is providing Stake.com with its global Live Racing content, along with early pricing and derivative markets supplied by Racing and Sports (RAS).
The deal will allow maximised engagement for Stake bettors with RAS’s technology allowing for longer trading windows. This integration will allow Stake to present an array of wagering opportunities in a ‘more accessible and relatable’ format.
Andy Kelly, Head of Commercial Partnerships at SIS, commented: “Stake has a huge footprint across the world and this deal is a major one for us, as we seek to expand the appeal of racing products.”
SIS’ Live Racing offering consists of over 36,000 live horse races annually from over 170 racecourses across six continents. This content includes live streaming, on-screen graphics and commentary, providing a unique and comprehensive experience. In addition, the greyhound racing portfolio of SIS offers a further 26,000 races annually to Stake.
“By providing our full range of racing content, we are confident this will enrich the customer experience,” Kelly added.
Meanwhile, RAS will provide enhanced data for the entire portfolio of content, of which it promised will enable bettors to have all the necessary “easy to read” data and live comprehensive pricing available “at a fingertip”.
Jarrod Febbraio, Director of Commercial at Stake, added: “It remains our goal to continually strive to enhance our product portfolio to our customers. Partnering with RAS as our platform provider and SIS providing their racing content, with their long-standing reputations, speaks for itself.”
Stake builds on its other high-profile sponsorships within sport such as Everton FC, UFC and the Stake F1 team, to name a few.
“Our primary focus is to provide a best-in-class service to our customers,” Stephen Crispe, CEO of RAS, concluded on the new deal.
“The extensive content available through SIS, together with the enhanced data, in several different languages provides RAS with an exciting opportunity to showcase our offering.”
