Betsson looks to redefine focus of sportsbook marketing in latest campaign

Playtech Live launches ‘immersive’ gaming experience for Betsson customers

Betsson has partnered with Playtech Live for the latter to launch its dedicated live casino tables exclusively for the operator’s players.

Betsson is relocating its existing tables to Playtech’s studio, providing players with native-speaking English, Portuguese, Greek and Spanish dealers.

Betsson Head of Live Casino, Jamie Busby, commented: “We are delighted to partner with the Playtech Live team to create an immersive and seamless gaming experience for valued players. 

“Our longstanding and successful partnership with the Playtech team has been instrumental in our journey.

“The introduction of these dedicated tables further enriches our game offerings, providing our customers with an exceptional gaming experience.”

The Stockholm-listed gambling company also detailed how the initial release features ten dedicated tables such as Blackjack and Roulette, with the promise of more tables to follow.

“We’re thrilled to introduce the new dedicated tables for Betsson, and we’re confident that their players will thoroughly enjoy all of the new Blackjack games,” added Playtech Live Executive, Ariel Hayat.

“Betsson is an important partner for us and this launch will undoubtedly continue to contribute to our continued success. As partners, we remain committed to fostering a safe, sustainable, and responsible gaming environment for the players.”

Meanwhile, Betsson entered into a collaboration with last week to enhance its esports betting services.

The company now leverages’s comprehensive odds feed and extensive esports statistics across its platforms, with the integration having “enriched the esports betting landscape”.

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