SBC News Voice of the Sports Betting Industry
CRM marketing solution provider Optimove has become an official member of the European Lotteries Association (EL).
An umbrella organisation of lottery operators in Europe, EL maintains a network of industry-leading partners and nurtures opportunities for collaboration and knowledge sharing.
Thanks to its admittance into the EL, Optimove will strengthen its efforts to support the implementation of the highest standards of integrity in lottery marketing and customer engagement – with responsible gaming being at the forefront.
Pete Miles, Director of Sales, iLottery at Optimove, commented: “We appreciate the rigour and professionalism of the European Lotteries Association, which upholds the highest standards for its members. Those standards are a beacon across the world.
“The admission is a true honour and underscores our commitment to meeting the highest standards in advancing the lottery industry through innovation and collaboration. This membership will help us drive positive change and deliver exceptional value to our clients and the broader lottery community.”
Currently, Optimove is partnering with lotteries out of the EU such as Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, Sisal, La Tinka and more, to achieve growth through their existing players.
This is done through the provision of marketing AI capabilities, enriched customer profile data, as well as multichannel personalisation and orchestration.
Arjan van ‘t Veer, Secretary General at the European Lotteries Association, added: “Optimove has always been a pioneer in the lottery sector, and we are pleased to welcome them as the first CRM marketing platform associate member.
“To continue to drive the lottery sector forward, EL welcomes industry leaders committed to fostering innovation and collaboration within the lottery industry. We look forward to working together to drive advancements in marketing strategies and customer engagement that benefit EL’s members and the wider lottery community.”
