SIS enhances presence as supplier in esports betting space with Betsson

SIS (Sports Information Services) has linked with Betsson to supply its esports betting product, Competitive Gaming.

The Swedish online gambling company has now integrated UK-headquartered SIS’ full end-to-end solution ‘with integrity at its core’, the pair asserted.

The latest agreement aims to enhance SIS’ presence as a supplier in the esports betting space.

Dave Richardson, Commercial Manager for UK and Europe at SIS, detailed: “We are delighted that our esports offering is being trusted by another highly respected operator, which is a testament to the hard work that has gone into developing such a robust product proven to drive engagement with bettors.

“SIS Competitive Gaming continues to attract interest from operators worldwide, with our end-to-end solution seen as a compelling option to elevate the esports betting experience. We’re looking forward to working alongside the Betsson team to maximise the potential of this ever-growing vertical.”

The company has outlined that Competitive Gaming is the only esports product available to sportsbooks with visible ESIC-trained referees monitoring every game, live commentary, and on-screen graphics.

In further company news, last month SIS also strengthened its reach to the Italian betting space, signing a horse racing content agreement with ISIBET Pro.

By integrating its racing platform into ISIBET Pro’s operation, the company now provides the Italian retail and online operator with content from 35,000 races annually from 170 racecourses.