SBC News Sky Betting & Gaming ramps up Cheltenham Festival coverage with SSG racing hub

Sky Betting & Gaming ramps up Cheltenham Festival coverage with SSG racing hub

Spotlight Sports Group (SSG) will strengthen Sky Betting and Gaming’s Cheltenham Festival coverage after agreeing to develop and manage a new racing content hub for the operator.

This builds upon a similar agreement that the pair signed in 2022. The horseracing content hub will be branded with Sky Bet visuals and feature add-to-betslip functionality, live odds, social share capabilities and customer CMS access.

Daniel Smith, Head of UK and Ireland B2B sales for SSG, said: “We are delighted to be working with one of the biggest brands in the industry again this year, as we roll out the newest edition of the Cheltenham Festival Hub.

“We’re especially excited to showcase an adapted and amended hub this year following learnings from last year.

“I’m looking forward to delivering what will no doubt be the best hub we’ve built so far. Sky Betting and Gaming and its team are brilliant to work with and we can’t wait to bring their content strategy to life.”

The Cheltenham Festival is arguably one of the largest events in the UK and Irish betting calendar. This partnership renewal will enable Sky Bet to differentiate its content in a somewhat crowded market, something that it believes will help engage bettors throughout the four day festival.

Andrew Mook, Head of Marketing Strategy & Planning at Sky Bet, added: “We know from some great success last year that these content hubs succeed in engaging our audience.

“Spotlight Sports Group’s technical expertise allows us to maximise the potential opportunity from the biggest sports events of the year, whilst also allowing us to differentiate our content strategy from our competitors.”

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