Tag Archives: Sky Betting and Gaming

SBC Leaders magazine: Sky Betting & Gaming still thinking big

SBC Leaders Issue 29

Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …

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Sky Vegas builds ‘authentic connection’ with casino players in new ad

SBC News Sky Vegas builds ‘authentic connection’ with casino players in new ad

Sky Betting and Gaming has released a new advertising campaign and platform for its Sky Vegas online casino brand. Aiming to build an ‘authentic connection’ with casino players, the operator described the ad as shunning ‘overly optimistic category cliches’ with an intent to ‘celebrate the big entertainment that can be found in life’s small moments’.  Titled ‘Play. It’s why we’re …

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Sky Bet’s Steve Birch ‘proud’ of RG focus in EFL partnership


Sky Betting and Gaming’s Chief Commercial Officer (CCO) doubled down on the responsible and safer gambling commitments of the firm’s partnership with the EFL this week, with the 2023/24 season well underway. Steve Birch, who has held the CCO role at the Flutter Entertainment betting brand since June 2022, referenced the government White Paper as he reflected on Sky Bet’s …

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Spotlight powers Sky Bet football content for 23/24 campaign

Premier League sponsorships: Can 'provocative action’ be taken on responsible partnerships?

Sky Betting and Gaming (Sky Bet) is making further use of its partnership with Spotlight Sports Group (SSG) as the Premier League 2023/24 season looms. The sports betting media and content supplier has developed a ‘fully managed betting content hub’ for the Flutter Entertainment sportsbook brand, with the specific goal of supporting Sky Bet’s Fan Hope survey. SSG has a …

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Sky Betting & Gaming ramps up Cheltenham Festival coverage with SSG racing hub

SBC News Sky Betting & Gaming ramps up Cheltenham Festival coverage with SSG racing hub

Spotlight Sports Group (SSG) will strengthen Sky Betting and Gaming’s Cheltenham Festival coverage after agreeing to develop and manage a new racing content hub for the operator. This builds upon a similar agreement that the pair signed in 2022. The horseracing content hub will be branded with Sky Bet visuals and feature add-to-betslip functionality, live odds, social share capabilities and …

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Peter Jackson: Flutter accelerates four pronged international strategy to win more gold medals

Flutter Entertainment Peter Jackson

Flutter Entertainment is highly confident of maintaining and securing leadership positions across several major markets, according to group CEO Peter Jackson in a recent earnings call.  The FTSE100 international betting and gaming firm published its H1 2022 trading update last week – revealing revenue growth of 11% to £3.38bn, albeit with losses of over £112m, including a 4% decline in …

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Former Sky Bet safer gambling lead joins AnonyMind

SBC News Former Sky Bet safer gambling lead joins AnonyMind

Online gambling treatment provider AnonyMind has recruited Andy Atha as its COO, with the new hire looking to leverage his experience and understanding of safer gambling and risk management to the role.  Atha’s previous positions saw him hold three roles at Sky Betting and Gaming in just under three years, with the most recent being Head of Risk and Responsibility, …

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Sky Bet wins Glassdoor Employees Choice Award

SBC News Sky Bet wins Glassdoor Employees Choice Award

Sky Betting & Gaming (Sky Bet) has been recognised as one of the UK’s ‘best places to work’, having been awarded the Glassdoor ‘Employees Choice Award’. Maintaining its fifth straight year on Glassdoor’s top-50 workplace index – Sky Bet ranked as the UK’s 29th best employer, based on the feedback of current and former employees anonymously rating businesses via Glassdoor’s …

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SIS moves to ‘support international expansion’ with two new appointments

SBC News SIS moves to ‘support international expansion’ with two new appointments

SIS (Sports Information Services) has appointed Dr Laila Mintas and Giovanna D’Esposito as Non-Executive Directors, in order to ‘support its international expansion’. The multi-channel 24/7 live betting services supplier has detailed that both appointees have ‘many years’ experience’ at leading data and technology companies, and will ‘add significant strength’ to the company’s board. On the European side of operations, D’Esposito …

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Checkd appoints Michael Scott to lead SEO strategy

Checkd hires George Webb to head up SEO strategy

Checkd Media has moved to strengthen its senior team, appointing Michael Scott in its newly created position of Head of Organic Media, with a focus on SEO development. The new hire will work to optimise traffic across the firm’s Footy Accumulators, The Winners Enclosure and Oddschanger websites, in addition to driving conversion. Prior to his new position, Scott was SEO …

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