October 27, 2023
Content, content, content – it’s one of the big buzzwords in the betting space right now as a tool for marketing, customer acquisition and retention, and general engagement, but how can it effectively be used? Breaking down this topic was the task of SBC’s latest webinar, former Racing Post Editor, Bruce Millington, hosted delegates from two operators as well as …
Read More »March 9, 2023
Spotlight Sports Group (SSG) will strengthen Sky Betting and Gaming’s Cheltenham Festival coverage after agreeing to develop and manage a new racing content hub for the operator. This builds upon a similar agreement that the pair signed in 2022. The horseracing content hub will be branded with Sky Bet visuals and feature add-to-betslip functionality, live odds, social share capabilities and …
Read More »July 13, 2022
Laying a foundation for its domestic football and FIFA World Cup trading, SkyBet has signed a partnership with Spotlight Sports Group (SSG). Building on a similar collaboration around the Cheltenham Festival, the deal will involve the construction of a ‘start-of season microsite’ for the Flutter Entertainment brand, hosted and managed by SSG and delivered via the firm’s in-house technology. Editorial …
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