Tag Archives: Entain

DraftKings withdraws Entain acquisition bid after month of negotiations

DraftKings has confirmed that it will not pursue a takeover of UK betting and gaming group Entain, putting an end to over a month of speculation and negotiation surrounding the potential merger. Despite this confirmation, DraftKings retains the right to disregard its statement should it come to further agreement with the board of Entain, if a third party makes a …

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Racing and Sports PTY upsizes IPO as Entain backs ASX enterprise

Entain Plc is reported to be backing the upcoming ASX IPO of Racing and Sports PTY – the dedicated premium data, content and media supplier for Australian horseracing.  Sydney-based investment fund Ord Minnett confirmed that Racing and Sports would be elevating its target IPO raise to AUS $29 million (€19m) in order ‘to accommodate a cornerstone investment by Entain’. Though …

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Gala Bingo continues brand makeover with Ice Queen 

Gala Bingo has debuted ‘Ice Queen’, the next TV advertising instalment of its nationwide ‘Bingo like a Boss’ campaign.     Last year, Entain Plc ordered a refresh of Gala Bingo’s marketing to reconnect the heritage brand with UK bingo audiences.   London-based Antidote was appointed as Gala Bingo’s new creative marketing agency, winning the £13 million valued advertising account. The ‘Bingo like …

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DraftKings remains confident in potential buyout after Entain extension

DraftKings has maintained confidence in a potential £20 billion buyout of Entain, after the latter extended its ‘Put Up or Shut Up’ deadline yesterday, requesting clarification on a number of issues relating to the transaction. The FTSE100 gambling group has pushed the deadline forward to 16 November 2021, requiring the US sports betting and fantasy sports operator to make a …

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Entain finalises Unikrn acquisition to launch esports offering by 2022

Entain has moved to significantly boost its standing in esports, having successfully completed its acquisition of esports betting and skill-based wagering platform Unikrn. The takeover will see the FTSE100 firm incorporate Unikrn’s brand, products, platform and technology, as well as its 50-strong team, into its own operating capacity by 2022, with the goal of launching ‘innovative new esports products for …

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BGC initiates ‘Take Time to Think’ campaign to replace ‘When the Fun Stops, Stop’

BGC pledges to maintain safer gambling momentum

The Betting and Gaming Council (BGC) has replaced its long-running ‘When the Fun Stops, Stop’ campaign with a new safer gambling slogan, ‘Take Time to Think’. A series of TV advertisements depicting customers paying mid-play before considering the use of safer gambling tools will kickstart the campaign, the messaging of which will be adopted across operator’s online and retail channels. …

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Entain deploys Graphyte CX across all UK igaming brands

Industry CX and innovation studio Graphyte AI has secured a major partnership extension as Entain Plc confirms that it will continue to utilise Graphyte as its lead customer personalisation software provider. The FTSE100 gambling group begun to work with Graphyte in 2019, charged with developing a customised real-time personalisation platform for Ladbrokes Casino. The partnership has been expanded to include …

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Entain maintains 2021 growth despite Deutsche and KOA drags

Entain Plc has continued to match its corporate growth against high expectations, with the FTSE100 gambling group citing progress on all 2021 corporate objectives. Publishing its Q3 trading update for the three month period ended 30 September, Entain recorded a 4% increase in group net gaming revenues when compared to Q3 2020 Registering a 10% increase in NGR for the …

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Former Entain Director Reynolds joins GAMSTOP leadership

Copyright: bacho12345 / 123RF Stock Photo

GAMSTOP has announced an expansion of its senior leadership team, having appointed Simon Reynolds as a Non-Executive Director of the National Online Self-Exclusion Scheme. The responsible gambling awareness organisation has expressed confidence in the ‘knowledge and experience’ of safe betting policies and procedures due to his 30 years’ of cross-sector experience in the industry. The new hire’s former positions include …

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Peter-Paul de Goeij: ‘Advertising is crucial’ for operators interested in Dutch market

Online betting and gaming made its debut in the Netherlands this week, following a lengthy legislative debate and regulatory development, and according to Peter-Paul de Goeij, Managing Director of the Netherlands Online Gambling Association (NOGA), operators must understand the ‘crucial’ role of advertising when making their entry. Speaking to SBC’s Global Relationship Director, Kelly Kehn, on the latest episode of …

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