SBC News Voice of the Sports Betting Industry
Altenar has announced three new sportsbook widgets have been integrated to enhance competitiveness and drive customer engagement.
The sportsbook and igaming software supplier has launched Bet Boost, Betting Insights and Bet Mentor in the aim of offering ‘extra layers of insight for seasoned bettors’.
It also opens a cross-sell opportunity for customers that have traditionally engaged with online casino to try sports betting in an accessible way.
Antonis Karakousis, Director of Operations at Altenar, commented: “We are pleased to bring all three of our new add-on widgets to market, offering our operator partners more ways than ever to engage bettors and empower them to make data-driven decisions.”
In detail, the Betting Insights tool offers customers historical data for specific markets, enabling them to make data-driven decisions about which markets to bet on.
Furthermore, the Bet Mentor feature asks customers to specify how much they want to bet or how much they want to win, by clicking on suggestions based on historical data.
Meanwhile, the company described Bet Boost as a versatile tool that enables operators to promote specific events and enhance competitiveness, particularly for popular championships.
Users can efficiently locate boosted odds through various front-end options, presented as carousels, event views or overview widgets, enabling them to access promotions swiftly, Altenar explained.
“Data is becoming increasingly important for customers, not just operators, and the insights these tools offer will serve to make Altenar’s partners the most competitive on the market,” Karakousis concluded.
Last week, Altenar boosted its executive team with the appointment of Sam Hill as its new Sales Director.
Hill joined the supplier with almost 15 years experience in the industry, with the latest hire ‘encompassing Altenar’s ambition’ to further extend its outreach globally.
