Tag Archives: sportsbet

Flutter flexes US and UK muscles ahead of NYSE listing

Flutter Entertainment Peter Jackson

Flutter Entertainment Plc has consolidated its leadership positions in the UK and US markets ahead of its NYSE listing date on Monday 29 January. Publishing its pre-close trading statement for 2023 trading, the soon to be FTSE & NYSE gambling group reported Q4 revenue growth of 11% to £2.67bn. On a year-on-year basis, Flutter’s FY2023 revenues stand at £9.51bn, up …

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Sportsbet to continue Sky Racing in-app broadcasts with Tabcorp

SBC News Sportsbet to continue Sky Racing in-app broadcasts with Tabcorp

Australian gambling firm Tabcorp has extended its digital vision supply agreement with Sportsbet for an additional 10 years. The extension allows Flutter Entertainment-owned Sportsbet to broadcast Sky Racing 1 and Sky Racing 2 vision live in its betting app and website, with Sky as the exclusive provider.  Adam Rytenskild, Tabcorp Managing Director and CEO, noted: “Sky is the home of …

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Tabcorp singles out ‘foreign bookies’ Entain and Sportsbet to Australian MPs

Tabcorp singles out ‘foreign bookies’ Entain and Sportsbet to Australian MPs

The coverage and impact of Australian bookmaker campaigns continues to be under the spotlight as part of an ongoing parliamentary inquiry into the industry’s societal impact. In a session beginning on 4 April at 8:30am AEST (10:30pm GMT, 3 April), legislators heard submissions from four operators, two sports leagues, government departments, and two trade associations, including Responsible Wagering Australia (RWA). …

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Industry’s ‘extraordinary’ diversity achievements celebrated ahead of IWD2023

SBC News Industry's ‘extraordinary’ diversity achievements celebrated ahead of IWD2023

In line with International Women’s Day 2023, top organisations in the betting, gaming and racing industry are supporting a campaign to embrace equity. Under the #GamingAsOne hashtag, BetMGM, Betsson, Entain, Kindred, LeoVegas, Paddy Power Betfair, Penn Entertainment, PokerStars and Sportsbet are among the operators supporting the campaign, alongside suppliers such as Games Global, IGT, Light & Wonder, Microgaming and Playtech. …

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Sportsbet seeking customer diversification via Australia TikTok ads

Sportsbet seeking customer diversification via Australia TikTok ads

Sportsbet is expanding the scope of its TikTok marketing campaign in Australia to broaden the gender diversity of its customer base, according to The Guardian. The Flutter Entertainment betting brand, headquartered in Melbourne, entered into an agreement with the Chinese-owned social media platform last year. Marking an exception to TikTok’s rules around gambling promotion, the bookmaker has been allowed to …

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Sportsbet overhauls FTP offering with Low6 integration

SBC News Sportsbet overhauls FTP offering with Low6 integration

Low6 has announced its latest operator launch, integrating one of its free-to-play products onto Sportsbet’s platform. A prominent brand in the Australian sports betting space, Flutter Entertainment’s Sportsbet has launched Super Fantasy Soccer as its first partnership title with Low6. The product is a spin-off from Low6’s whitelabel Ultimate Fan range, awarding players with ‘packdrops’ featuring athletes and team cards …

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TikTok shows Sportsbet adverts in Australia-only trial

TikTok

Sportsbet will be able to advertise to its Australian customers as part of a new agreement with TikTok, according to ABC News. The outlet reported that the social media platform is planning a ‘strictly controlled advertising pilot’ with Flutter Entertainment brand Sportsbet, which will only be seen by Australian consumers in a trial-run. TikTok stated that Sportsbet’s advertising will only …

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Sportsbooks told to ‘up their game’ as AUSTRAC takes aim at bet365 and Sportsbet

AUSTRAC bet365 sportsbet investigation

Sportsbet and bet365 have found themselves under a regulatory spotlight in Australia, as the country’s financial watchdog continues its ‘extensive supervisory campaign’. The Australian Transaction Reports and Analysis Centre (AUSTRAC) has ordered the appointment of external auditors to assess both companies’ compliance with national money laundering and anti-terrorist financing legislation. AUSTRAC states that the end objective of the audit is …

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Flutter to continue leveraging OpenBet for Sportsbet brand

Sports betting games provider ParlayBay has formed an alliance with GRID Esports as it looks to power its next-generation gaming experience.

Flutter Entertainment has signed a four-year contract renewal with OpenBet, continuing to leverage the company’s services for its Australian Sportsbet subsidiary.  Under the terms of the agreement, Sportsbet will utilise OpenBet’s technology and services with the aim of delivering ‘best-in-class sports betting entertainment’ to new and existing customers until 2025. Sportsbet has reported ‘record volumes’ in the Australian sports betting …

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English speakers identified as most at-risk problem gambling group by Gambless

SBC News English speakers identified as most at-risk problem gambling group by Gambless

Gambless has recorded 3,500 self-assessment tests completed via its mobile app, revealing strong differences in problem gambling across international borders, with English speakers encountering issues much more than other linguistic groups. Publishing its first annual report, the Mindspa-funded and ORCHHA-certified international gambling harm prevention app found that English speakers, mainly from the US, UK, and Australia, recorded a 57% higher …

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