Tag Archives: sportsbet

BetMakers Technology Group has extended its partnership with Australia-based wagering operator Sportsbet. The enhanced agreement will see BetMakers continue to supply Sportsbet with its pricing and data solutions that will further expand the global footprint of the latter’s racing book.  Leveraging BetMakers’ global race day control technology will allow Sportsbet to optimise its market management, racing event life-cycle, as well …

Flutter Entertainment Plc maintains its growth momentum and market share upturn across key territories, ahead of relocating its primary shareholding on the NYSE from May onwards. Publishing its Q1 2024 accounts, Flutter reports group revenues of $3.4bn, up 16% on 2023 comparatives of $2.9bn. Group results detailed that Flutter’s brand portfolio increased its average monthly players to 13.7m during the …

Flutter Entertainment Plc has consolidated its leadership positions in the UK and US markets ahead of its NYSE listing date on Monday 29 January. Publishing its pre-close trading statement for 2023 trading, the soon to be FTSE & NYSE gambling group reported Q4 revenue growth of 11% to £2.67bn. On a year-on-year basis, Flutter’s FY2023 revenues stand at £9.51bn, up …

Australian gambling firm Tabcorp has extended its digital vision supply agreement with Sportsbet for an additional 10 years. The extension allows Flutter Entertainment-owned Sportsbet to broadcast Sky Racing 1 and Sky Racing 2 vision live in its betting app and website, with Sky as the exclusive provider.  Adam Rytenskild, Tabcorp Managing Director and CEO, noted: “Sky is the home of …

The coverage and impact of Australian bookmaker campaigns continues to be under the spotlight as part of an ongoing parliamentary inquiry into the industry’s societal impact. In a session beginning on 4 April at 8:30am AEST (10:30pm GMT, 3 April), legislators heard submissions from four operators, two sports leagues, government departments, and two trade associations, including Responsible Wagering Australia (RWA). …

In line with International Women’s Day 2023, top organisations in the betting, gaming and racing industry are supporting a campaign to embrace equity. Under the #GamingAsOne hashtag, BetMGM, Betsson, Entain, Kindred, LeoVegas, Paddy Power Betfair, Penn Entertainment, PokerStars and Sportsbet are among the operators supporting the campaign, alongside suppliers such as Games Global, IGT, Light & Wonder, Microgaming and Playtech. …

Sportsbet is expanding the scope of its TikTok marketing campaign in Australia to broaden the gender diversity of its customer base, according to The Guardian. The Flutter Entertainment betting brand, headquartered in Melbourne, entered into an agreement with the Chinese-owned social media platform last year. Marking an exception to TikTok’s rules around gambling promotion, the bookmaker has been allowed to …

Low6 has announced its latest operator launch, integrating one of its free-to-play products onto Sportsbet’s platform. A prominent brand in the Australian sports betting space, Flutter Entertainment’s Sportsbet has launched Super Fantasy Soccer as its first partnership title with Low6. The product is a spin-off from Low6’s whitelabel Ultimate Fan range, awarding players with ‘packdrops’ featuring athletes and team cards …

Sportsbet will be able to advertise to its Australian customers as part of a new agreement with TikTok, according to ABC News. The outlet reported that the social media platform is planning a ‘strictly controlled advertising pilot’ with Flutter Entertainment brand Sportsbet, which will only be seen by Australian consumers in a trial-run. TikTok stated that Sportsbet’s advertising will only …

Sportsbet and bet365 have found themselves under a regulatory spotlight in Australia, as the country’s financial watchdog continues its ‘extensive supervisory campaign’. The Australian Transaction Reports and Analysis Centre (AUSTRAC) has ordered the appointment of external auditors to assess both companies’ compliance with national money laundering and anti-terrorist financing legislation. AUSTRAC states that the end objective of the audit is …