SBC News Voice of the Sports Betting Industry
Optimove has strengthened its foothold in the Brazilian market thanks to a new partnership with local lottery operator Grupo da Sorte.
Officially an Associate Member of the European Lotteries Association, Optimove is currently powering digital lottery operators such as Scientific Games, Kentucky Lottery, Connecticut Lottery, Pennsylvania Lottery, and more.
Grupo da Sorte will leverage Optimove’s CRM igaming marketing capabilities to enhance player retention and engagement, while offering personalised experiences across a broad range of digital touchpoints.
Tom Santos, Grupo da Sorte Commercial Director, said: “With Optimove’s industry-leading CRM Marketing capabilities, we can now provide personalised, timely player interactions that match the fast-paced nature of lottery gaming.
“Their AI-driven solutions empower us to anticipate each player’s needs and deliver the most relevant experiences across every touchpoint. Optimove reinforces our dedication to exceeding our players’ expectations and driving long-term engagement and loyalty.”
Other listed advantages that the Brazil-facing operator will incorporate include enriched customer profiles for an extensive single-player view, multichannel personalisation and orchestration, as well as a continuous optimisation loop to accurately measure the impact of implemented campaigns and strategies.
Felipe Costa Nadalini, Account Executive at Optimove, added: “At Optimove, we thrive when working with forward-thinking clients, and we’re thrilled to partner with Grupo da Sorte on their exciting growth journey.
“The team at Grupo da Sorte recognizes the impact that exceptional player experiences can have on driving business growth. As they focus on attracting and converting more players, we’re dedicated to helping them enhance player engagement and build lasting retention.”
