Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has been selected as the new ‘main club partner’ and front-of-shirt sponsor for Southampton Football Club.
The one-year deal, which will run for the 2020/21 season, will see Sportsbet.io’s logo displayed on the front of the first-team and under-23 shirts.
Commenting on the agreement, Tim Heath, CEO of the Coingaming Group, said: “We are absolutely thrilled to announce this sponsorship deal with one of the Premier League’s most ambitious teams.
“Sportsbet.io shares the club’s desire to disrupt its industry and increase its global reach. We’re proud to be able to contribute to the Saints and support such a prestigious team which has been around for nearly 135 years!”
The sponsorship marks the end of the team’s agreement with LD Sports, which terminated its agreement earlier this month.
Southampton has also taken the decision to temporarily halt all sales of home, away and third kits to ensure that fans receive shirts with the new branding.
Southampton Football Club’s Chief Commercial Officer, David Thomas, added: “We are delighted to welcome Sportsbet.io as main club partner.
“Sportsbet.io have redefined the online betting space by combining cutting-edge technology with cryptocurrency expertise and a passion for offering its players with the ultimate fun, fast and fair gaming experience.
“They are fully committed to providing a safe place where people can enjoy their games responsibly, and have a world-class social responsibility team in place. The club will work with Sportsbet.io and our local community to promote this important social responsibility message over the course of the upcoming year.
“Everyone at the club is looking forward to the start of what we hope will be a strong season for Southampton, and we are very happy that we will be able to share that journey with Sportsbet.io.”