SBC News Voice of the Sports Betting Industry
RedZoneSports.bet has joined forces with TrakBak Racing, in a collaboration that is set to see exclusive and bespoke betting markets offered on UK Drag Racing for the first time.
Becoming headline sponsor of the DoorSlammers event set to be held at Santa Pod Raceway, the Argyll Entertainment US sports led brand is to offer the industry first markets across the weekend of May 19 and 20.
Stuart Tilly, CEO of Argyll Entertainment, commented: “RedZoneSports.bet is uniquely positioned as a bespoke British bookmaker for US sports, so it’s incredibly exciting to be the first UK bookmaker to offer exclusive betting opportunities around this distinctly US motorsport.
“With NFL, NBA and now MLB fixtures becoming a mainstay of the UK Sporting calendar, we’re anticipating the burgeoning popularity of US Sports to widen the interest and appeal of less traditional, but just as adrenaline-fueled sports such as drag racing.”
Creating the drag racing betting markets live from the trackside, ReZoneSports.bet also details that it is also to be providing an exclusive stream of the event across its social media channels.
Stephen Baumohl, Director of Trading at Argyll Entertainment, explained: “When first approached with the opportunity to become the first UK sportsbook to offer odds on a drag racing event in Europe, it seemed a perfect fit; head to head racing in a rapid format would likely have a lot of customer appeal.
“In the absence of automated feeds, the challenge has been to model the sport to an acceptable level by immersing myself in all the data I can find and watching as many races as possible, as well relying on the fantastic support of Santa Pod Raceway in giving me advice and answering questions along the way.
“Despite it being a challenging exercise, we’re confident that our customers will welcome this unique and exclusive opportunity to wager on such a simple, easy to understand, yet highly compelling racing format.”
Keith Bartlett, CEO of TrakBak Racing and Santa Pod Raceway, added: “Santa Pod has been looking to develop online drag racing betting for some time and we’re delighted to have found the perfect partner in Redzonesports.bet.
“The new ‘Doorslammers’ event is the ideal event to introduce this exciting new element to drag racing and further enhance our spectator experience.
“As a high profile venue and hosts to such a spectacular sport, we are always looking to add value and enjoyment of our events therefore we look forward to working with Redzonesports.bet in the future to add a new dimension to the sport of drag racing.”
