Tag Archives: dafabet

Big Step makes Scottish football debut with Edinburgh City partnership

Edinburgh City FC has become the latest football club, and the first in Scotland, to partner with Gambling with Lives’ Big Step initiative. A grassroots project, the Big Step’s primary aim is to ‘kick gambling ads out of football’, and has the backing of several MPs including the Labour Party’s Carolyn Harris, Chair of the All Party Parliamentary Group on …

Read More »

Dafabet signs on as Palmeiras sports betting partner

Brazilian football club Palmeiras has enlisted online betting company Dafabet as its first-ever official sports betting partner. As part of the collaboration, Dafabet will benefit from exposure at the club’s Allianz Parque home stadium, interview backdrops, Palmeiras Plus TV, along with the club’s football academy and across its social media pages and official website. Roberto Trinas, Executive Director of Marketing …

Read More »

Norwich City terminates BK8 shirt sponsorship

Norwich City has this morning announced that it has terminated its principal sponsorship with Asian facing bookmaker BK8 Sports. The sponsorship, which was confirmed on Monday, had been met with widespread criticism by fans of the club, who had uncovered ‘sexually provocative’ social media marketing campaigns published across BK8’s channels. Issuing a morning statement, Norwich City detailed – “The club …

Read More »

Dafabet links with Santos FC to bolster LatAm marketing

Dafabet has formed a partnership with Brazilian professional football club Santos FC, boosting its marketing and branding efforts in the Latin American sports betting sector. The sponsorship arrangement will run until 31 December 2021, and will see Dafabet branding appear on the Brasileiro Série A team’s shoulder blades. “Dafabet is one of the biggest online betting companies in the world, …

Read More »

Dafabet acquires third sponsorship of Matchroom’s World Pool Masters

Dafabet has enhanced its sports branding and marketing via an agreement with Matchroom Sports, acquiring for the title sponsorship to the World Pool Masters for the third time. The operator had previously sponsored the tournament – due to take place between 22 and 25 May in Gibraltar and broadcast on Sky Sports, DAZN and Matchroom Live – in 2017 and …

Read More »

Betway and Dafabet grow La Liga sponsorship portfolios

Betway and Dafabet have enhanced their Spanish La Liga sponsorship portfolios after signing deals with Celta Vigo and Cádiz FC respectively. Dafabet will become the main sponsor of Cádiz FC for the next two seasons, and will become the team’s front-of-short sponsor as well as featuring on its training and travel clothing. John Cruces, Dafabet’s Head of Sponsorship, stated: “We …

Read More »

Dafabet grows cricket portfolio with Durham and Sussex deals

Dafabet has grown its portfolio of English cricket teams after securing two new sponsorship agreements with the Durham and Sussex county teams. The new partnerships, facilitated by SEM Global, preempt the Vitality Blast T20 campaign and will see the operator’s name feature prominently on the two teams’ shirts. As part of the agreement with Sussex Cricket, Dafabet’s logo will feature …

Read More »

AsianBGE launches live instant win channel with Pin Projekt

AsianBGE, the operating company of Dafabet, will launch a new 24/7 live lotto instant win channel in partnership with interactive games supplier Pin Projekt. The live lotto instant win vertical will be streamed across AsianBGE’s flagship property Dafabet and subsidiary sportsbook brand Nextbet. The partnership will see Pin Projekt significantly bolster AsianBGE brands’ interactive gaming capacities, providing over 2,000 daily …

Read More »

Dafabet accelerates Spanish drive with R. Franco Digital 

Dafabet has confirmed that it will expand its Spanish market presence, supported by R. Franco Digital as its lead platform provider.    Updating the market, Dafabet announced that it has transferred its sportsbook and further technology provisions onto R. Franco’s ‘IRIS’ open architecture system, allowing for a better configuration with Spanish market requirements. An established brand within the UK and Asian …

Read More »

AsianLogic selects PartnerMatrix as affiliate system lead for sports betting brands

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured AsianLogic flagship betting subsidiary Dafabet as a new marketing client. Updating stakeholders, AsianLogic confirms that PartnerMatrix will power the affiliate marketing programmes of Dafabet and its subsidiary brand Nextbet, upgrading the online bookmaker’s all-around player acquisition capacities. Following a competitive review, AsianLogic has selected PartnerMatrix as affiliate …

Read More »