Parimatch has renewed its sponsorship deal with Championship side Leicester City FC. The sports betting brand – managed by Gibraltar-based online gambling operator BVGroup – will obtain branding on pitch-side LED advertising boards, hospitality sponsorship, interview backdrops at the King Power Stadium, website banners, as well as online and offline advertising rights. Filip Pirozenok, Head of Parimatch in the UK, …
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The future direction of the sports betting industry is the central theme of the Betting on Sports Europe 2021 conference and exhibition, which takes place at Stamford Bridge, London on 9-11 November. The event comes as the industry faces regulatory, operational and reputational challenges brought about by changes to market conditions, consumer behaviour and government attitudes in established regulated markets. …
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W88 has renewed its deal with Leicester City Football Club meaning that the Asian betting company will continue as the Premier League side’s official betting partner for the 2020/21 campaign. As a result of the renewal, W88 will continue to gain brand exposure during Leicester City match days via the club’s pitch-side LED advertising boards. Moreover, the firm will be …
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Parimatch has strengthened its portfolio of football sponsorships after being named as the official first team training wear partner for Leicester City. Parimatch will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. Commenting on the agreement, Sergey Portnov, CEO at …
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Leicester City Football Club has confirmed that it has signed a new sponsorship agreement with Yabo Sports, who are set to become the new official club partner. Under the terms of the new agreement, the club will display Yabo Sports’ branding on the Club’s matchday LED advertising boards and interview backdrops which is hoped to help the operator bolster its …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at MLS expansions and the latest in La Liga broadcasting. ITV continues successful La Liga partnership A last minute deal struck between ITV and La Liga will see the British broadcaster televise the opening game …
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Premier League-side Leicester City has confirmed a new agreement with 19.com, which will see the Asian betting operator become the club’s new Official Betting Partner. The Global Gaming subsidiary will have its branding displayed across Leicester’s matchday LED boards, as well as the club’s interview backdrops. The new agreement is hoped to boost the exposure of the betting operator across …
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More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …
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Asian-focused bookmaker Dafabet has boosted its football status by agreeing a two-year official betting partnership with the 2015/16 Premier League champions Leicester City. The partnership, designed to further Leicester City’s international presence, will see Dafabet branding across both LED advertising boards and interview backdrops at the King Power Stadium. The global betting brand will also be pushing special price boosts on …
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Leicester City FC has announced global sport betting operator 12BET as an Official Betting Partner for the 2016/17 season. Formed in 2007, the sports betting and casino brand specialises in-play football betting and this is far from its first top tier sponsorship in the sport having agreed deals with Sevilla, Swansea and Newcastle United in the past. Leicester City Heads of Partnerships Harj …
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