Nottingham Forest has announced Parimatch as its new UK betting partner for the 2024/2025 Premier League season. The deal sees Parimatch UK secure its second Premier League betting partnership, having previously announced a season-long agreement with newly promoted Leicester City FC. Operated by BVGroup, the Parimatch brand has been active in the UK iGaming market since October 2020. As a …
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BC.GAME has been named the front-of-shirt sponsor of newly promoted Premier League side Leicester City. The East Midlands club, which famously stunned the football world by winning the top flight in 2015/16, adds to English football’s growing number of new gambling deals ahead of the 2024/25 season Described by the club as the most valuable in its history, it has …
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Leicester City’s decision to appoint ex-Manchester City assistant manager Enzo Maresca as their new boss is causing major excitement among football bettors, but data released by bet365 shows that there is also huge support for fellow relegated clubs Leeds United and Southampton in the Championship title race. The three teams that crashed out of the Premier League head the bookmaker’s …
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Newly promoted Premier League side Fulham FC has signed W88 as front-of-shirt sponsor, ahead of a planned vote on the future of such arrangements. The Asia-focused sportsbook and casino brand’s logo will feature on the front of the West London club’s men’s and women’s first team kit for the 2022/23 season as a result of the linkup. W88 is no …
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Parimatch Tech has renewed its partnership for Team Spirit and by extension its esports focus for 2022, under the terms of a new contract covering the coming 12 months. The extended deal will see the duo collaborate on a joint merch line as well as continue to work on content creation for esports fans, whilst also featuring a sponsorship caveat. …
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Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …
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Parimatch Tech has further strengthened its portfolio of major sports partners, signing a responsible gaming agreement with Ukrainian boxer Oleksandr Usyk. As a result of the new partnership, the undefeated heavyweight fighter from Simferopol, Crimea will become the operator’s first brand ambassador for its Responsible Gaming Project. The sports betting and gaming tech developer has reiterated its commitment to following …
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Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …
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Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion. The deals cover offline and digital rights, club merchandise, access to …
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Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …
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