Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …
Read More »
Ahead of the upcoming football season, GVC Holdings has confirmed that it will be donating a number its current sponsorship deals to GambleAware’s ‘Bet Regret’ campaign. GVC has confirmed that a total of 42 clubs will be donating their sponsorship assets to GambleAware, including: Sunderland, West Bromwich Albion, Burnley, Sheffield Wednesday and Sheffield United. The move comes a bid to …
Read More »
As we approach the business end of the football season, it’s still all to play for in the always exhilarating Sky Bet English Football League. In the second tier, the promise of Premier League football is still in reach for a host of teams, with Millwall, Derby and a handful of others all desperately vying for a spot in the …
Read More »
Today will see Yorkshire’s bid for devolution take to the House of Commons as the county seeks more autonomy, including electing a mayor for the entire region. Paddy Power have slashed the odds on Yorkshire holding an independence referendum to 10/1, whilst also divulging the odds for the identity of the first mayor, should the county receive the devolved powers …
Read More »
Ladbrokes has joined Sheffield United’s Premier League mission after agreeing a three-season deal to become the club’s new Official Stadium Betting Partner. The multi-channel betting and gaming brand has also gained a prominent presence on the Championship club’s social media channels to support betting activity prior to all games. This is in addition to the package of match-day advertising and …
Read More »
VSoftCo has been in the news recently after agreeing a multi-year deal to integrate its branded football game VStriker and a branded variant of Spot The Ball on Leander Games. To mark the start of a busy summer for the virtual sports specialist, we caught up with the company’s sales director Simon Westbury to discuss motion capture filming at Bramall …
Read More »
SBC caught up with Simon Westbury, Managing Director for Betting on Football 2017 (3-5 May) sponsor VSoftCo, to discuss his company’s approach to virtual sports betting, why he was attracted to the event and which parts of the Stamford Bridge conference agenda he is most looking forward to. SBC: Having also sponsored last year’s Betting on Sports conference, what is …
Read More »
VsoftCo has undertaken a week of motion capture filming at Sheffield United Football Club, to continue the development of its Fantastic League virtual games portfolio. The motion capture work carried out by VsoftCo, a software development company in the global virtual sports market, focused on developing new sequences to be incorporated into its Real Time rendered football game. The company …
Read More »
VSoftCo, a software development company in the global virtual sports market, has teamed up with football comic Striker to create VStriker, the world’s first branded virtual soccer game. VStriker Ltd will be a joint venture for Striker creator Pete Nash and VSoftCo, who will produce 3D-animated versions of an online betting game and a social game based on a new …
Read More »
Betsson AB online betting subsidiary Betsafe has been announced as official ‘In-stadium Betting Partner’ of Yorkshire football club Sheffield United for the 2016/17 English Football League One season. Confirming the partnership, Sheffield United will promote the Betsafe brand within high visibility areas at Bramall Lane (capacity 32,000) during its season 2016/17 matches. Betsafe marketing further revealed that the in-stadium partnership …
Read More »
SBC News Voice of the Sports Betting Industry