Tag Archives: Ladbrokes

DraftKings withdraws Entain acquisition bid after month of negotiations

DraftKings has confirmed that it will not pursue a takeover of UK betting and gaming group Entain, putting an end to over a month of speculation and negotiation surrounding the potential merger. Despite this confirmation, DraftKings retains the right to disregard its statement should it come to further agreement with the board of Entain, if a third party makes a …

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Ladbrokes Amplify backs British talent returning to live shows  

Ladbrokes has launched the live shows of its ‘Amplify’ campaign, bringing live music experiences to football audiences across the UK.  Amplify sees Ladbrokes continue its work with #WeMakeEvents, helping UK live music and entertainment venues return to business following more than a year under lockdown orders.   The first Ladbrokes Amplify show will see Liverpool indie rising stars Red Rum Club …

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Entain finalises Unikrn acquisition to launch esports offering by 2022

Entain has moved to significantly boost its standing in esports, having successfully completed its acquisition of esports betting and skill-based wagering platform Unikrn. The takeover will see the FTSE100 firm incorporate Unikrn’s brand, products, platform and technology, as well as its 50-strong team, into its own operating capacity by 2022, with the goal of launching ‘innovative new esports products for …

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Entain deploys Graphyte CX across all UK igaming brands

Industry CX and innovation studio Graphyte AI has secured a major partnership extension as Entain Plc confirms that it will continue to utilise Graphyte as its lead customer personalisation software provider. The FTSE100 gambling group begun to work with Graphyte in 2019, charged with developing a customised real-time personalisation platform for Ladbrokes Casino. The partnership has been expanded to include …

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Entain trials new digitised shop concepts for retail makeover 

Entain Plc has moved to upgrade and digitise the estates of its retail business operating within the UK and Italy. The FTSE100 business embarks on its biggest retail project ever, aiming to transform the betting estates of its Ladbrokes, Coral and Eurobet brands “into contemporary, digital, spaces to enhance the omni-channel experience for customers.”  The firm’s retail makeover has been …

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Ladbrokes debuts ‘Balloon’ as first brand-led campaign for casino  

Ladbrokes continues to refresh its marketing image, announcing the upcoming launch of ‘Balloon’ – UK gambling’s first brand-led campaign promoting online casino and games.  Balloon is the third campaign developed for Ladbrokes by London creative agency Neverland, which was appointed to lead the development of its headline advertising campaign for this summer’s UEFA Euro 2020 Championship. Filmed by Emmy-nominated director …

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How have the top bookmakers handled the pandemic?

pandemic

There have been clear trends prevalent in the UK’s gambling industry over the course of the last few years, including the way in which online gambling continues to grow at the expense of offline betting and wagering, writes Mischa Port from Greypoint Gaming Group. In many ways, such trends were accelerated during the coronavirus pandemic through 2020, as global sporting …

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Tabcorp CEO Attenborough calls for Australian advertising overhaul

David Attenborough, CEO of Tabcorp, has called on the Australian federal government to tighten restrictions around gambling advertising on prime-time television. The CEO of the ASX-registered gambling group detailed his belief that the government should reform Australia’s current advertising landscape, with a particular focus on limiting betting marketing during live sports events. He cited exposure to children being greater during …

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Interest in William Hill retail divisions remains after 888 acquisition

As this morning 888 Holdings is declared the winning bidder of Caesar Entertainment’s auction of William Hill’s non-US assets – uncertainty remains as to the future of the heritage bookmaker’s retail unit and how it will reshape betting’s presence on the high-street.   The deal will enable 888 to quadruple its market share, becoming the third-largest group operator in the UK …

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Tabcorp: Banks responsible for gambling credit card ban

David Attenborough, CEO of Tabcorp, has reportedly argued that banks should have responsibility for implementing a ban on the use of credit cards for making betting payments in Australia. According to ZDNet, the CEO made the remarks whilst addressing the Parliamentary Joint Committee on Corporations and Financial Security last week.  The committee is currently conducting an inquiry into the use …

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