Tag Archives: Ladbrokes

Ladbrokes commences with pre-season ‘Drummers’ marketing campaign

Ladbrokes has built on its ‘Drummers’ UEFA 2020 European Championship marketing campaign ahead of the upcoming 2021/22 club football season. The campaign kicks off today and will be split into two over the coming weeks in order to enhance fan excitement and anticipation for weekend fixtures.  Conducted by the Neverland media agency, it will be featured across TV and digital …

Read More »

GambleAware names Entain as top Q1 donor with £2m contribution

GambleAware has published its list of Q1 betting industry donors, revealing that Entain topped its list of contributors with a donation of £2 million. GambleAware currently requests that all licensed operators donate 0.1% of their gross annual gambling yield directly to GambleAware, whilst firms with an annual gross gambling revenue under £250,000 per annum are asked to donate a minimum …

Read More »

Ladbrokes retains Neverland as lead creative agency

Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships.  Dominic Grounsell, Entain Plc’s UK and IRE MD for Sports Brands, confirmed Neverland’s renewal to marketing news source Campaign, praising the agency’s creative approach and fresh thinking to …

Read More »

Former F1 team manager Eddie Jordan to lead $1bn bid for OpenBet

Eddie Jordan, the Irish businessman who made his name in Formula One management and analysis, is leading a $1 billion bid for Scientific Games’ OpenBet sports betting division, according to The Currency. The planned takeover was reportedly confirmed by former Australian Formula One racing driver Mark Webber in an Instagram post, describing the development as ‘a mega acquisition in gaming’. …

Read More »

10 MPs received match tickets from betting firms throughout Euro 2020

The BBC has reported that 10 MPs from the two largest political parties received tickets to UEFA Euro 2020 Championship, in addition to other prominent sporting tournaments. Overall, eight Conservative Party MPs and two Labour Party MPs were gifted tickets worth between £1,537.60 and £3,457, with the two members of the latter party serving as members of the Shadow Cabinet. …

Read More »

Entain upgrades 2021 expectations reaping sports growth benefits 

Jette Nygaard-Andersen takes charge of Entain as new CEO

The board of Entain Plc has lifted the firm’s full-year EBITDA guidance to be in the range of £850-to-£900 million, citing a strong H1 performance. This morning Entain published its interim trading update, registering total group revenues up 11%, as the FTSE100 gambling group updates investors on its UK retail reopening and international expansion projects. Headline results, saw Entain declare …

Read More »

ASA upholds complaint against Ladbrokes for ‘socially irresponsible’ depiction of betting

The Advertising Standards Authority (ASA) has upheld a complaint against Ladbrokes, citing that a television advertisement by the bookmaker depicted gambling in a ‘socially irresponsible’ manner. Three scenes appeared in the advert in question, each depicting sports betting. In the first scene, a man is seen glancing at his phone while a voiceover reads: “I’m a nodder: up to the …

Read More »

Big Step makes Scottish football debut with Edinburgh City partnership

Edinburgh City FC has become the latest football club, and the first in Scotland, to partner with Gambling with Lives’ Big Step initiative. A grassroots project, the Big Step’s primary aim is to ‘kick gambling ads out of football’, and has the backing of several MPs including the Labour Party’s Carolyn Harris, Chair of the All Party Parliamentary Group on …

Read More »

Matt Shaddick ends 18-year reign as Ladbrokes Politics guru 

Posting an update via Linkedin, Ladbrokes’ Matt Shaddick has confirmed that he has ended his 18-year stint as the bookmaker’s lead political markets analyst.  Shaddick, who joined Ladbrokes in 2007 as sportsbook executive, thanked “the many fantastic people” who had helped establish and support Ladbrokes Politics as a key market offering of the heritage bookmaker. Announcing his departure, Shaddick detailed …

Read More »