SBC News Voice of the Sports Betting Industry
Speaking at the recent Betting on Sports conference at Olympia London, Betcris Ambassador and snooker legend Ronnie O’Sullivan explained to SBC that working as a brand ambassador has helped him focus more on snooker.
O’Sullivan, who took part in the specialist Sports Sponsorship seminar alongside BetCris CEO for the UK and Asia Hilly Erlich, was quizzed on what he thought was the key to his success in Shanghai and whether snooker could take place in a Darts-type environment.
When pressed on how he managed to bring home a third consecutive Shanghai Masters title, O’Sullivan explained: “I think that because there are the 16 best players in the world at the event, so every match is like a final, and you know that you have to beat the best of the best. When you see the top players strolling around the venue and the hotel, it inspires you to really focus, and players tend to rise to the occasion.”
Working as a brand ambassador for the betting operator has, according to ‘The Rocket’, given him the opportunity to place more focus upon his snooker career.
He explained: “The more support you can get from sponsors away from the table, a lot more pressure it takes away from you when you are at the table. Working with Betcris has been fantastic, and that’s financially secured me for the next five years. I can now focus on my snooker, and give that 100%, and try to be as successful as I possibly can be.”
