MrQ to engage with WST fans as title partner of UK Championship

MrQ has been announced as the lead partner of the UK Championship by the World Snooker Tour (WST).

With previous winners, such as John Higgins, Ronnie O’Sullivan and Mark Allen, the tournament will now be known as the MrQ UK Championship as the titular sponsor, with the operator ensuring that the total prize fund exceeds £1m.

First introduced in 1977, the 2023 edition of the event begins this Saturday (25 November) and runs to 3 December.

WST Chief Commercial Officer, Peter Wright, commented: “It’s crucial that the World Snooker Tour works with like-minded and ambitious brands who have the same desire as we do to develop the sport and create the best possible fan experiences. 

“That’s why we are delighted to align one of our most prestigious tournaments with MrQ, a UK based organisation that shares its name with part of our sport.”

The CCO also praised York’s venue, the Barbican Centre, for its atmosphere and history. He also expressed excitement to work with James Booth, MrQ’s Head of Acquisition, and the team to deliver a ‘fun and engaging partnership’.

Booth said: “We’re delighted to bring MrQ to the table of such a prestigious event and build a relationship with WST’s global snooker audience. 

“There is a clear and obvious synergy between snooker and the MrQ brand, so we’re super excited to see the partnership come to life.”

In addition to landing the rights to sponsor the UK Championship, MrQ is also currently the official partner of Championship side Watford FC along with the PDC UK Darts Open.