GR8 Tech: staying ahead of the competition in such a quick-paced industry

Technological innovations or advancements arguably form the fabric of the industry. Without a steady stream of these, you face the very real prospect of not just simply being left behind, but extinction.

In conversation with SBC News, Evgen Belousov, GR8 Tech CEO, offers his perspective on the critical nature of such updates, elaborates on a pair of the company’s recent introductions and how they plan to make a splash when the industry descends on London next month.

SBC News: GR8 Tech is not averse to introducing a steady stream of developmental updates. How critical is this in the crucial battle of elevating a product ahead of that of competitors?

Evgen Belousov: It’s important to approach this question not from the standpoint of a development race. This way, a product company can easily become a ‘feature factory,’ quite a common and hard-to-avoid pitfall for developers. 

Instead, GR8 Tech always focuses on operators’ needs and ensures each update or new release directly addresses their real-world challenges and opportunities. Thus, it’s not about competing but about bringing value to our clients’ businesses.

This approach is evident in our major achievements this year, including the market rollout of the high-performance sportsbook and casino platform, the expansion of our product portfolio, and the introduction of various user-centric features.

GR8 Sportsbook, our flagship product, is the best example of this operator-first mindset. Having created it as our own in-house platform, we have studied all the details and features of the betting business and how to make the product as scalable, reliable, user-friendly, and efficient as possible. 

This extensive understanding and experience in the B2C side of the industry are at the heart of our strength as a B2B provider. 

So, returning to the question: of course, it’s vital to stay ahead of the competition in such a quick-paced industry as igaming. 

However, it’s absolutely crucial to have the right things drive you. We at GR8 Tech firmly believe operators’ business needs should power the development process, not vice versa. 

CB: We have seen a pair of such examples recently. Firstly, let’s focus on GR8 iFrame, regarding which the speed of getting a sportsbook up and running quickly has been heavily praised. What opportunities does this create? Particularly for those casino-focused entities that may possess a desire to enter the space.

EB: The GR8 Sportsbook iFrame presents a tremendous opportunity, particularly for casino-focused entities looking to diversify and strengthen their offerings by venturing into the sports betting domain. 

This product is designed for rapid integration, enabling operators to seamlessly add a sportsbook to their existing platform without the complexities and extended timelines typically associated with such expansions. 

One of the primary advantages of GR8 iFrame lies in its ability to enhance a casino’s product portfolio. By integrating a sportsbook, casinos can offer a more diverse and engaging experience to their patrons, effectively creating an additional revenue channel. 

This expansion caters to a broader customer base, appealing not only to traditional casino players but also to sports betting enthusiasts.

The speed of integration is a critical factor. With GR8 iFrame, the process of adding a sportsbook is significantly expedited, ensuring that operators can quickly respond to market demands and stay ahead of the curve. 

This rapid deployment means casino operators can capitalise on major sporting events and trends without missing critical windows of opportunity. Fast integration speed is top-rated in Asian markets, which makes GR8 Sportsbook iFrame a highly geographically relevant product.

Furthermore, the GR8 Sportsbook iFrame offers the GR8 Tech’s signature high standard of sports betting experience: a comprehensive range of betting options, from a vast selection of sports and events to diverse betting markets, all within an easy-to-navigate interface. 

In essence, GR8 iFrame provides a streamlined, efficient way for casino operators to augment their platforms, enhance their market appeal, and open up new revenue streams. It’s an opportunity to broaden their scope in the igaming industry, leveraging the robustness and versatility of GR8 Tech’s sportsbook in a compact, easy-to-integrate format.

CB: Could you talk us through some of the iFrame’s key capabilities? And focus on how this would enable an operator to engage audiences, expand their business and crucially stand out from the crowd?

EB: Absolutely. In addition to iFrame being our answer to operators, especially the casino operators, seeking rapid and efficient entry into the sportsbook arena, which we already discussed, it provides many excellent opportunities along the way. 

First, GR8 Sportsbook iFrame offers seamless login and wallet, integrating with the operator’s existing platform’s player account management and payment gateway. It provides a smooth user experience, which is crucial for modern audiences worldwide. 

iFrame also seamlessly connects with the operator’s existing CRM, allowing them to offer free bet bonuses through a webhook trigger. It’s available both on a bet condition or in mass player list campaigns. 

UI theme of our iFrame can be customised to the operator’s brand style, and not just by changing the color scheme and fonts. We’re talking about the complete flexibility of the front end and the capability to manage virtually any element of the page based on region, user preferences, testing needs, and so on. 

The flexibility goes way beyond design: we also offer line saturation management capabilities that not only make a sportsbook stand out but also serve the operator’s business needs, helping manage revenue streams and margin by providing their players with the most balanced and tailored betting options. We’re proud to say these capabilities are unique to GR8 Sportsbook (and GR8 Sportsbook iFrame, by extension). 

GR8 Sportsbook iFrame is also complemented by GR8 Feed & Trading Services, providing a plethora of content and the ability to add unique betting options to enrich the player experience. Last but not least, iFrame is supported by GR8 Risk Management, which gives it robust real-time fraud protection. 

In a market where standing out is crucial, the iFrame is a powerful tool for enriching the brand experience. Through this product, operators can offer a seamless transition between casino and sports betting, keeping players engaged within their ecosystem. 

This continuity is critical to building player loyalty and establishing a strong, diversified presence in the competitive igaming industry.

CB: Another recent introduction is that of BetBuilder. Could you elaborate on how this could provide an engagement boost for users while simultaneously heightening profitability for an operator?

EB: Sure, GR8 Tech’s BetBuilder feature is an exciting new addition both for the players and the operators. Here’s why: BetBuilder lets players craft their own unique bet combinations within a single match. 

Imagine the possibilities, for example, mixing different markets to create a totally personalised bet. It’s not just a bet anymore; it’s their bet. And the magic? The odds for these combinations are unique, too, calculated based on their selections. It’s a whole new level of engagement and excitement for players.

Now, from an operator’s perspective, every combination that a player creates has a higher margin than your typical bets. We’re talking about boosting profitability in a big way here. 

Plus, GR8 Tech has designed BetBuilder to be super user-friendly. Players can effortlessly navigate and create the combos they’re interested in. No confusion, just straight-up fun. This ease of use is crucial for keeping players coming back for more.

But here’s the kicker – we at GR8 Tech didn’t just stop at making it easy to use. We’ve made sure operators can fully control the BetBuilder algorithms. This means the feature can be tweaked and tailored according to specific needs, like adjusting for different sports, markets, limits, and odds. This level of customisation is a huge advantage in the market.

Specifically, our BetBuilder for football, for instance, allows players to combine up to eight types of popular markets in a single bet. Plus, players can even put together accumulators with multiple BetBuilder bets across different events. This isn’t just adding a feature; it’s about reinventing how bets are placed and enjoyed.

And let’s not forget, BetBuilder isn’t just a tool for profit – it’s a way to make betting much more fun for players. Allowing them to craft combinations with low odds into something more intriguing elevates the whole experience within a single event.

So, in essence, GR8 Tech’s BetBuilder is this perfect blend of innovation and practicality. It boosts engagement and profitability, keeps things simple yet exciting, and offers customisable solutions. It’s these kinds of features that define the future of igaming, and we intend to get right to the forefront, leading the charge.

CB: ICE London is fast approaching, what can we expect to see from GR8 Tech at the event?

EB: Oh, we plan on making a splash at ICE London; you can bet on that! GR8 Tech is all set to mark our first anniversary with a spectacular showcase on our 200+ square meter stand S9-165. 

We have approached it with a blend of wow factor and practicality so the visitors will have the opportunity to both have fun and sit down for a meaningful talk about giving a turbo boost to their igaming business. 

The topic of winning the igaming race will be particularly prevalent at our stand; not to spoil anything, we’re not going to go into further details, but definitely visit and experience it for yourself!

As for the product focus, we’re going all out to demonstrate our expanded presence in the industry, focusing on our flagship high-performance GR8 Sportsbook, which has been making waves in the igaming world. 

Overall, we’re celebrating our first year in the industry and doing it in style, so get ready for a display of great tech, plenty of excitement, and the promise of what’s to come. See you in London!