FSB makes Canada debut with Fitzdares partnership

Canada is the next stop for FSB after the sportsbook and igaming service provider announced it had gone live in Ontario alongside its long-term partner, Fitzdares.

FSB has agreed to power Fitzdares’ sportsbook, iCasino aggregation product and will also elevate the operator’s back office platform. 

This partnership, FSB explained, will not only grow its global footprint but will also enable Fitzdares to “curate a world-class bespoke betting service within the newly regulated market”.

Ian Freeman, Chief Revenue Officer at FSB, said: “Going live in North America represents another landmark moment for FSB on the back of a successful 2022.

Ontario will be a key jurisdiction within our core markets strategy and we’re passionate about playing a major role within one of the world’s leading and well constructed regulated markets.

“We feel privileged to work with exceptional operational teams within our customer base and this new alignment with Fitzdares is indicative of how we work hand in hand with partners to meet their organisational goals across platform, product and geography.”

At the beginning of February, FSB’s Interim CEO Adam Smith told SBC News about the company’s recent strategic review – something that he explained has presented an opportunity for FSB to sharpen its “laser focus when it comes to delivering for new and existing partners across core markets”. 

One such market that Smith highlighted at the time was Canada, a jurisdiction that he believes will be the “bedrock for [FSB’s] operational focus in 2023”.

Commenting on this new announcement, Smith said: “This positive news is a hugely important milestone for FSB as we go live in our fourth global continent.

“What makes this achievement more satisfying is entering the regulated Ontario market with our long-term, heritage partner Fitzdares. This enhanced relationship is testament to the ambition we have to grow stronger together with our partners across multiple jurisdictions and regulated growth markets like Ontario.

“With a second partner launch imminent, we look forward to playing an aspiring, ambitious, long term role in the province.”