Tag Archives: online

Darina Goldin, Bayes Esports: Why is it so hard to create good betting odds?

Esports is data-driven like no other sport. Given a good data source, it is possible to have full information about a match at any given second, yet creating good reliable betting odds for esports remains a challenge in the industry, writes Darina Goldin, Director of Data Science at Bayes Esports. Some of that can be attributed to the relative novelty …

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Slotegrator: Where is igaming’s ‘open window’ in LatAm?

A new ebook released by Slotegrator has found that Latin America – a region now more commonly home to rapid economic development and regulatory overhaul – presents a whole host of opportunities for those looking to expand their global footprint. Slotegrator wrote the following account for SBC News about why interest has piqued in many of the region’s emerging markets, …

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Pavlos Sideris, Double Up Media: Operators should be doing more to treat players fairly

Operators can, and should, be doing more to treat players fairly, writes Pavlos Sideris, Director of Double Up Media, as he explains the benefits of ‘fair promotions’ for both the player, as well as an operator’s bottom line. The past several years have seen a dramatic change in the way operators advertise their promotions.  Some have reduced the frequency of …

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Funanga: Why cash can fuel omnichannel success

Funanga: Why cash can fuel omnichannel success

Land-based operators should consider enabling cash payments for online accounts, should they wish to create a successful omnichannel business, according to Funanga. Many of the world’s biggest betting companies have hugely successful physical businesses as well as digital brands. As a rule, they are usually run in parallel rather than in concert. Historically, they have catered to different customers with …

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Back to our roots: Why sport is at the core of the Enetpulse identity

With a completely updated visual and voice identity, Enetpulse is aiming to bring even more excitement back into the sports data solutions they provide to the worldwide market. But what does this new sports vibe actually show? Well, it’s an acknowledgement of what the core of sports data is, according to Enetpulse.  In a conversation with SBC News, Simon Skarsholm …

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Fonbet: Tapping into a Gen Z audience through social media marketing

Social media marketing can be used as a universal tool for scaling advertising, marketing and communicating with new audiences – but are companies utilising this marketing strategy to its full potential? Fonbet believes that by using social media, brands can effectively set the tone of voice and build an online image. But in order to do this, betting operators must …

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Triggy partners with 2mee for instant human hologram messaging system

Triggy partners with 2mee for instant human hologram messaging system

Triggy will now provide an instant human hologram messaging system for sports betting operators and affiliates after partnering with 2mee. By combining Triggy’s suite of content and marketing activities with 2mee’s new messaging protocol and platform, the two partners believe that they can help drive conversion. “We are extremely excited to offer 2mee’s Instant Human Hologram messaging system, as an …

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Fast Track debuts Singularity model

iGaming operators will be able to deliver 1:1 experiences to players following the launch of Fast Track’s Singularity model. The Singularity Model features an engine that observes every action the player makes in real time and uses machine learning and computations to establish a comprehensive player profile. Once a player profile has been created, the Singularity model tailors the content, …

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Richard Kidd, Bayes Esports: Developing the next generation of audience engagement

Esports is the next generation of audience engagement and entertainment modelling according to Richard Kidd, Head of Sales at Bayes Esports, as he explained why the industry must be prepared to embrace new opportunities.  Speaking to SBC News, Kidd walked us through his background in digital marketing and advertising technology, noting that his experiences from outside of the esports industry …

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