9 Reasons to be at BOS (#bettingonsports)

On the fence about attending the Betting on Sports this month? We’ve put together nine reasons why there’s only one place to be on the 15th and 16th.

  1. The largest sports betting event of the year with six components

On the 15th and 16th September the largest sports betting focused conference of the year will be in session. With operators from the UK, Central Europe, Asia, North America, Canada, Australia and Africa it’s a truly international affair.

There’s six events in one including the exhibition, the speaker sessions, the Affiliate Sports Betting Event, the C-Level Management Executives Event, the Official BOS Networking Drinks Party and the BiG Foundation dinner. 90 speakers, 200+ senior decision makers, 80+ gambling operators, 2 days and 600 attendees. Be one of them.

2. Boxing fan? David Haye and Ricky Hatton will be at BOS

David ‘Hayemaker’ Haye will sit on a panel alongside Stuart Tilly of BetonBrazil and Adam Roland of Heavyweight Sports. They’ll be discussing how brands can best utilise ambassadors. davidhaye-letterbox

The boxer is taking time out of his comeback training as he gears up for a world title shot. He won’t be alone representing the world of boxing either as fans favourite Ricky Hatton will be attending the BiG Foundation dinner on the Friday.

3. Get a quadruple dose of esports expertise

Betting’s new favoured son is the talk of the town, but many people still don’t know what to say. The SBC team have gathered together the esports aficionados for BOS and attendees will be treated to four panels analysing various aspects of esports and betting.

These include a look at the golden live betting opportunities various esports offer (Sportradar, Ultraplay and RTSmunity) , how to protect and ensure esports integrity (ESIC, ESSA, Esport Gaming, Unibet) and the commercial opportunities and namely the pitfalls to avoid (ESL UK, Esports News UK). There’ll also be a talk by Betgenius’ Head of Esports Moritz Maurer.

4. Politics

The Scottish Referendum and the EU Referendum were both record breaking events for political betting. The latter was also one which the bookies notoriously got very wrong. With the upcoming elections  in the States we thought it only right to include a panel on political betting.

This one will include Ladbrokes Head of Politics Matthew Shaddick, William Hill Media Director Graham Sharpe alongside Leighton Vaughn Williams a Professor at Nottingham Business School.

5. Networking

There’s no better place to network with the decision makers and professionals in the sports betting industry. At a venue small enough that you’ll be able to find who you’re looking for but large enough to fit 200+ industry decision makers, you best remember to make sure you’ve got enough business cards printed.

6. ICE BREAKERS: Air hockey, FIFA 16 and the Foosball Championship


All work and no play… at BOS there’s an Esports Soccer Tournament sponsored by Digital Fuel (the winner takes home the Xbox), a Foosball Championship courtesy of Bet on Brazil (winner gets the table) and an air hockey contest sponsored by Accuscore.

Think of these competitions as business speed dating, with added shouting.

BOFCON table football victor Richard Graham of MondoGoal will be on the prowl to defend his title so get practising now.

7. What’s your fantasy?

One undoubtedly fascinating panel will be on how DFS operators can work with bookmakers.

This will feature Shergul Arshad, Founder of Mondogoal who signed up their third Italian B2B partner this month, Lottomatica’s Ubaldo Baldi and Oulala CEO Valery Bollier. Expect heated debate and some fireworks.

8. The BiG Foundation Dinner

This year’s Betting on Sports is being delivered in collaboration with the BiG Foundation charity gala dinner which takes place on the evening of Friday 16th September.

Celebrity guests include former Arsenal favourite Ray Parlour, Ricky Hatton and England rugby star James Haskell.

9. Earn your tough guy credentials

Fancy your chances against MMA star Lyubo Simeonov? No… us neither, but he’s promised not to hurt anyone at the boxing competition he’ll be hosting at BOS.

This is your chance to attempt (and fail) to outpunch the Bulgarian they call ‘The Hammer’. Trivia of the day; it’s Simeonov who featured in ‘The Expendables 2’ alongside Statham and Stallone.

Want to find out more about BOS and read the agenda in full? Click here.


Direct any questions to:-

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