Betting on Sports

A World Cup with adjusted goalposts – BOSE examines Qatar 2022 marketing

The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges.  Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …

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BOSE: ESG can be financially beneficial if ‘handled right’

Environmental, Social and Governance (ESG) policies are treated with scepticism by some, but companies may be underestimating the profitable potential of adopting such measures.  According to the speakers on the ‘Up and down the risk curve – is how we value sports betting changing?’ panel at the Betting on Sports Europe (BOSE) event, consumers are placing increasing value of ESG …

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Andreas Koeberl, BetGames: Re-inventing live entertainment for the UK player

Andreas Koeberl, BetGames, at Betting on Sports Europe

After unveiling the company’s latest generation of products during a special presentation at this week’s Betting on Sports Europe conference in London, BetGames’ CEO Andreas Koeberl told SBC News about the new offerings and why the UK market is such a big part of his plans for the second half of 2022.  SBC: With BetGames rumoured to have big plans …

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BOSE SBC Leaders: Examining the game changers and revenue drivers

Europe’s betting industry has seen major innovations driving revenue over the past two decades, but in recent years the key changes are taking place in back offices. This was the view of the SBC Leaders panel at Betting on Sports Europe (BOSE). Kicking off the three-day event, a diverse group of industry experts discussed past, current and future trends in …

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Alex Kornilov, BETEGY: How horse racing can engage with the younger demographic

Alex Kornilov, Betegy at Betting on Sports Europe

Ahead of his appearance at this week’s Betting on Sports Europe conference at Twickenham Stadium in London, BETEGY’s CEO Alex Kornilov spoke to SBC News about how horse racing can reach a new audience, the future of betting shops, and player engagement in the UK market.  SBC: As an expert on player engagement, how would BETEGY define the core player …

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Steven Spartinos, Kiron Interactive: UK market is early adopter of new technologies

Steven Spartinos, Kiron Interactive

Kiron Interactive is one of the sponsors of this week’s Betting on Sport Europe 2022 at Twickenham Stadium, London, where its Co-CEO Steven Spartinos will be on site to discuss the company’s latest offerings.  Ahead of the three-day conference and exhibition, we spoke to him about what he expects for the UK market, the event and his company’s new titles. …

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‘Giving customers the courage to try’ – Shape Games’ CCO on industry innovation

As a raft of innovations roll out across the international betting industry, customer retention remains one of the key challenges that firms aim to solve.  Ahead of this week’s Betting on Sports Europe (BOSE) conference at London’s Twickenham Stadium, Morten Tonnesen, CCO at event sponsor Shape Games, outlined his views on gaming’s business obstacles and how these can be solved.  …

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Real Luck Group CEO to speak at CasinoBeats Summit and Betting on Sport Europe conferences

Real Luck Group Ltd and its ‘Luckbox’ subsidiaries have confirmed that group CEO Thomas Rosander will speak at two of SBC’s igaming conferences in the coming weeks.  The CEO of the sportsbook, esports betting and casino games provider will speak at the CasinoBeats Summit, in Malta, from May 24 to May 26 before attending Betting on Sport Europe, in London, …

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BetConstruct: How to ‘remove the headaches’ around market delivery

Market delivery and market understanding are two key technology obstacles that face operators when considering international expansion, explained BetConstruct, who believe that end to end solution provides a remedy to these ‘headaches’. Prior to the company’s appearance at Betting on Sports Europe, which will be sponsored by BetConstruct, the firm’s UK Regional Director Elliot Banks disclosed how the it navigates …

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Betting on Sports Europe 2022 set for London’s Twickenham Stadium in June

Executives from major international sportsbook operators are set to gather in London for Betting on Sports Europe 2022 on 7-9 June, when preparations for the Qatar World Cup will be central to the discussions. The conference and exhibition moves from its long-term home at Stamford Bridge and will instead be staged at nearby Twickenham Stadium, the home of English rugby.  …

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