Betting on Sports

BetterBetting’s Brink: Taking the BETR platform to the next level

Copyright: lightboxx / 123RF Stock Photo

SBC spoke to BetterBetting Founder and CEO Adriaan Brink, who spoke about the success of the firm’s BETR platform, as well as its progression plans for the coming year. SBC: What has happened with BETR since the launch of the product in July? AB: Since launching the product in July, ahead of the FIFA World Cup, we have made significant improvements …

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Formula 1 MD to reveal details of $100m live betting deal at Betting on Sports

Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love. In a first-of-its-kind partnership for the sport, Formula 1, ISG and Sportradar will work with data taken …

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Stickyeyes: Industry SEO specialist gears up for #bosweek

In the digital era, the complex world of SEO and algorithms is becoming increasingly crucial for driving traffic and creating business. The sports betting industry is no different, and a number of marketing firms have formed to provide guidance on these very topics. Digital and content marketing agency Stickeyes talks us through the best way to drive traffic, spend efficiently and …

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Algosport announces BetBuilder extension ahead of #bosweek

Industry algorithm specialist Algosport has extended its BetBuilder product to accommodate in-play, cash-out and edit-your-bet functionality. As well as football, it will also be available on the new tennis, snooker and handball products. BetBuilder seeks to automate the ‘Request-a-Bet’ functionality that is manually operated by bookmakers via Twitter. Proving to be a hit over the World Cup, Algosport is now extending this …

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OtherLevels lauds “great opportunity” ahead of #BOSWEEK

In-play has enjoyed a tremendous surge in popularity since introduction, and now encapsulates such a huge chunk of many revenue streams. As in-play grows, however, so does the need for personalised, relevant real-time player engagement, which can be so instrumental with regards to those all important retention figures. This is one such area OtherLevels are to address as part of …

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“Last Untapped Market”: Will India reach its betting potential?

India - Copyright: corund / 123RF Stock Photo

With a population of 1.3 billion and a GDP of $2.4 trillion (dwarfing that of Brazil, Canada and Russia amongst others), describing India as an ‘emerging market’ is something of an understatement. As things stand, gambling in the vast South Asian nation is heavily restricted, other than selective categories such as lotteries and horse racing. The model is similar to …

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50 CEOs & 120 Directors confirmed to speak at #bosweek

A strong line-up of 50 CEOs will be sharing their expertise at this month’s Betting on Sports Week on a final agenda that boasts over 120-director level speakers, and over 250 speakers across the week. The full agenda for Betting on Sports Week has been released with six Betting on Sports conference tracks, the CasinoBeats Summit, and the Esports focused …

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Dunder and Wunderino named as latest AffiliateFEST sponsors

AffiliateFEST

Popular online casino brands Dunder and Wunderino have become the latest operators to sponsor the fourth annual AffiliateFEST, which takes place in London on Wednesday 19th September at the Hilton Hotel, Olympia. They join previously announced sponsors Novibet, Videoslots, Intertops, Buffalo Partners, Income Access, VBet, Wag.io and YourFreeBet.com in supporting the event which offers accelerated digital learnings for igaming affiliate …

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CasinoBeats Summit: Countdown to London Begins!

It is now just a month until the international online casino industry comes together at the inaugural CasinoBeats Summit, taking place at Olympia London on 19/20 September. As the event draws nearer, more operators and suppliers are committing to the two-day Summit, which will welcome over 250 delegates and 30 leading industry speakers to its 14 sessions. Among many highlights, …

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European Lotteries Association joins Betting on Sports Week in September

European Lotteries

The European Lotteries Association will host a meeting for members of its Sport Working Group at next month’s Betting on Sports Week in London (18-21 September), while several of its headline members have been lined up to speak at the event. European Lotteries is the umbrella organisation of national lotteries operating games of chance for the public benefit, which brings …

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