In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar is flipping the script by using an extensive range of data points to create a more exciting product and drive increased engagement among F1 fans. That was one of the main takeaways from the ‘Bridging the Gap Between Formula 1 and Live Betting’ webinar, hosted …
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Sportradar has completed the acquisition of personalised messaging platform Fresh Eight, whose current operator clients include FanDuel, Entain, William Hill and LeoVegas. The acquisition is a further boost to Sportradar’s suite of marketing services, which already includes ad:s – a platform providing highly targeted programmatic advertising for betting and gaming businesses. Sportradar said that the Fresh Eight deal strengthens its …
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Sportradar has secured the official data and audio-visual rights to Australia’s NBL1 basketball league through a new long-term tie-up. Under the terms of the arrangement, Sportradar will supply data and audio-visual content from 1,500 Australian basketball games per year to its downstream partners and other basketball properties in its portfolio, including the National Basketball League (NBL). The sports data intelligence …
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The SBC Webinars series continues on Thursday 4 March when Sportradar presents Bridging the Gap Between Formula 1 and Live Betting, an in-depth examination of the opportunities that one of the world’s most popular sports provides for operators. This timely session comes just three weeks before the eagerly-awaited 2021 Formula 1 season opens with the Bahrain Grand Prix. It is …
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Sportradar Integrity Services has elevated its commitment to strengthening global sports integrity through the launch of its ‘Universal Fraud Detection System’ (UFDS), which will be offered free of charge to sports organisations worldwide. The technically advanced monitoring network, which will be funded by Sportradar, has been designed to detect instances of match fixing and suspicious wagering activity across the globe. …
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Sportradar has agreed to exclusively manage the advertising inventory for Forza Football’s live score app by supplying its data-driven marketing solution, ad:s. Through the partnership, Sportradar will utilise its knowledge of bookmaker marketing requirements to optimise the football technology firm’s advertising placements. Sportradar will, through its Marketing Cloud platform, support Forza Football in delivering personalised messaging by prioritising native, odds-first …
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Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to a report by Sportico. In May 2019, the Genius Sports subsidiary was appointed by Football DataCo (FDC) as the ‘exclusive live data supplier’ for the Premier League, English Football League (EFL) and Scottish Professional Football League …
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Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive interview with Barber kicks off the first 2021 edition of SBC Leaders, delving into all things marketing, sponsorship, regulation and responsible gambling. Yet as the magazine title would suggest, Barber is far from the only leader …
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Sportradar has launched a new Social Media Integrity Education Service offering athletes and sports stakeholders the tools to identify integrity risks from social media platforms. The Penny Del, Germany’s Ice Hockey League, is among the first organisations to sign up to the new service. The programme will comprise a series of webinars and workshops, in addition to tutorials which will …
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The main goal for introducing a legalised sports betting framework across India is to protect the end user, said Sportradar’s William Howie, who stressed that regulated operators have a responsibility to ensure that their offering is more engaging than that of the grey market. Howie, Head of Premium Cricket at Sportradar, spoke as part of a cricket-focused panel at this …
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