Addressing the shortfall in live sports, Sportradar has confirmed the launch of its AI-driven Simulated Reality, which will be made available to customers within its existing portfolio of events. Launching on 3 April, it is hoped that the Simulated Reality product will deliver ‘a sports betting experience which is as close to real life as possible’. Carsten Koerl, CEO of …
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At an exclusive roundtable meeting last summer, SBC Magazine learned that Sportradar and Major League Baseball (MLB) would be developing and distributing exciting new products, which included an extension of the in-game betting markets available. However, we were unaware at the time that this official data partnership would produce a new virtual baseball offering for licensed gaming operators in the …
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Sports data and content supplier Sportradar has strengthened its Formula 1 offering with the introduction of live in-race betting markets, which will make pre-race and in-race markets available to operators. As F1’s official exclusive data provider, Sportradar will roll out the new markets at Melbourne this weekend. The deal includes live data being taken directly from the track on a …
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Betting enters a new decade, in which its product propositions and engagement capacities will be yet again tested by changing consumer demands. Facing disruptions, SBC spoke to Smita Saxena Founder and CEO of Stanza, a fast-growth Silicon Valley enterprise seeking to revolutionise all dynamics related to user scheduling and time-keeping. Stanza has proven its engagement dynamics for US sports leagues …
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Sportradar has served legal proceedings against Betgenius and Football DataCo (FDC) in relation to the current structure for the licensing and distribution of live data from FDC football leagues for betting purposes. Last May, the Genius Sports subsidiary was appointed by FDC as the ‘exclusive live data supplier’ for the English Premier League (EPL), English Football League (EFL) and Scottish …
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Sportradar has been named as an official sports data partner to the XFL after securing a new media partnership with the American football league. Under the new agreement, XFL fans and partners will gain access to data, statistics and league information. “We are delighted to be partnering with the XFL in its inaugural season as an official sports data partner,” …
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Just over a year ago, Sportradar continued a “natural and necessary evolution” of its global business by rolling out ad:s – a full-service marketing suite for sports betting stakeholders. We caught up with Rainer Geier, Sportradar’s Managing Director of Digital Platforms and Advertising Solutions, to discuss development of the Marketing Cloud, the benefits it brings for operators through the ad:s …
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Romanian betting operator Superbet will use an injection of cash from Blackstone to build a bigger online profile as it tries to replicate the success of its retail business. That’s according to new CEO Johnny Hartnett, the subject of our lead interview for the first SBC Magazine of the year, which is now available to download HERE. Hartnett, who joined …
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Sports data and content supplier Sportradar has renewed its long-standing partnership with the Asian Football Confederation (AFC) which will last through to the AFC Asian Cup China 2023. Under the terms of the agreement, Sportradar will continue to support the AFC Integrity Unit with the Intelligence and Investigation Services (I&I) which has helped combat match-fixing across the region. Sportradar Chief …
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Scott Longley details that stakeholder cooperation, combined with an understanding of big picture dynamics at stake, have seen betting progress on its support of tennis integrity, avoiding a further 2020 banana skin for industry incumbents… The move announced in December by the International Tennis Federation (ITF) and the Tennis Integrity Unit (TIU) confirming the continued collection and distribution of in-play …
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