GG.BET has extended its partnership with esports club Natus Vincere (NAVI).
The deal involves plans to collaborate on content creation and offline projects with a view to boosting the popularity of esports
The pair will also host press conferences with the organisation’s players in addition to in-person activations at events where it is competing.
A statement from GG.BET read: “The projects we are working on with Natus Vincere will help to promote esports around the world. We are also seeing awareness of the GG.BET brand growing constantly among our target audience, which is very encouraging indeed.
“In 2023, we were able to reach over 67 million esports fans with our joint projects. We will continue to work on ground breaking events in formats the industry has never seen before in 2024.”
Both entities stated that the aim will be to create ‘more exciting content’, with GG.BET first partnering with NAVI in 2021, making the betting company one of the organisation’s long-standing partners on its portfolio.
Over the past three years, the two parties have hosted a CS:GO showmatch against Team Vitality while GG.BET’s logo has previously been featured on the jerseys of players.
The betting company is already securing deals in 2024. In January, it secured a partnership with Counter-Strike circuit BLAST Premier where NAVI competes against 15 other teams.
This deal will see the esports betting brand featured across multiple activations, offering BLAST’s audience ‘exciting experiences’ and integrations in the aim of bringing fans closer to the action.
For NAVI, renewing with GG.BET secures seven partners on its roster. This includes the likes of gaming peripheral manufacturer Logitech G and clothing brand PUMA.
Oleksii ‘XAOC’ Kucherov, Operations Director at Natus Vincere, added: “We greatly value our longstanding relationship with GG.BET. Their support since 2021 has helped us to achieve numerous successes in major tournaments, such as BLAST Premier: World Final 2021 and PGL Major Stockholm 2021.
“In 2024, together with GG.BET, we will continue to develop these kinds of initiatives for our supporters, while making them bigger and better!”