SBC News Voice of the Sports Betting Industry
Esports betting provider GG.BET is preparing for its newest esports event, Match of LeGGends, featuring Team Vitality and NAVI.
The company will offer a range of exclusive betting markets on the event for esports punters, while also planning social media activities and esports prize draws.
Scheduled to take place on 8 July, Match of LeGGends will feature ‘long awaited’ rosters during the first map. In the second map, teams will swap players and during the third the lineups will be chosen via a public vote on GG.BET’s Twitter. 
Dmytro Voshkarin, CEO of GG.BET, said: “We continue to work tirelessly to support the growth of the global esports community. Our task is to not only to keep coming up with nice surprises for GG.BET’s users and partners, but to create projects which will generate more interest in esports from the wider public and help facilitate esports’ future development.”
To boost the international reach of the event in both established and emerging esports markets, GG.BET will stream the event in English, Brazilian Portuguese and Ukrainian, with the former broadcast via NAVI and Vitality’s Twitch channels.
Esports, and by extension esports betting, has amassed a wide global appeal in recent years from Europe to Latin America, where GG.BET has sought to extend its reach in the latter via a partnership with local steamer Gaules.
The Ukraine-founded company has achieved a ‘tremendous amount’ over the past 12 months and is ambitious about its future prospects, according to Voshkarin, who spoke to SBC earlier this year.
