Betsson strengthens diversity commitment with AIDP membership

Betsson Group has upped its commitment to industry diversity and inclusion after revealing that it has become a Founding Member of the All-In Diversity Project (AIDP).

The announcement follows on from the launch of Betsson’s DIB initiative earlier this year, which features a number of activities aimed at highlighting ‘Diversity, Inclusion and Belonging’.

Lena Nordin, Chief HR Officer at Betsson Group, commented: “We are an inclusive company and with 1,800 staff members across nine offices, we have the track record to prove it. With 57 nationalities from 5 different continents, 40% women and 60% men, spread across four generations, Betsson Group is indeed a melting pot of different experiences, backgrounds and ideas.

“Partnerships with like-minded partners, such as the All-In Diversity Project, allows us to achieve greater diversity and inclusion not only within our company but also within the wider industry.”

“Betsson is the kind of company that leads by example and we are pleased to welcome them as Founding Members,” added AIDP co-founder, Kelly Kehn. “They are leaders in so many areas and their approach to Diversity & Inclusion is no different.

“Industry collaboration and support is so important when working towards change and this point is made especially significant during COVID-19. We are happy to be partnered with and supported by Betsson.”

As part of Betsson Group’s efforts to prioritise diversity both within and outside of the company, it established the Women in Betsson (WiBE) network in February of this year. The aim of the network is to create a platform to promote equality and the empowerment of women within the iGaming industry.

Nordin concluded: “At Betsson we cherish the fact that every individual is unique. A focus on Diversity allows us to recognise those individual traits, whilst Inclusion is all about embracing the differences between us. We practice inclusion by ensuring that everyone feels welcomed and respected and this creates a sense of Belonging to the Betsson family.

“We do not want to rest on our laurels, and we will continue to look for further ways to be more inclusive and celebrate our differences. Joining forces with the All-In Diversity project is one way how to do this. We believe that together we can make a difference.”

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