Sportsbook

The latest sportsbook news for the gambling industry.

IMG Arena launches ‘Greenhouse programme’ targeting next-gen disruptions

SBC News IMG Arena launches 'Greenhouse programme' targeting next-gen disruptions

More than a year in development, new industry data, insights and content provider IMG Arena announces the launch of its ‘Greenhouse’ innovation programme. Seeking to disrupt all standard components of the global betting sector, IMG Arena launches its Greenhouse directive, ‘funding and mentoring innovative entrepreneurs and companies reimagining the betting and media industries’. For its launch, IMG Arena announces ‘Sportsflare’, …

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Amazing Gaming steps up sporting coverage through AmazingODDS

AmazingODDS

The breadth of sports data provided by AmazingODDS has been stepped up to cover up to 60,000+ sporting events each month, including the biggest matches across the most prominent US sports and the highest profile contests played out on the top 20 esports titles. One of two headline sportsbook products for Amazing Gaming, the AmazingODDS service – managed by in-house …

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bwin places firm responsibility agenda on DFB 2022 extension

SBC News bwin places firm responsibility agenda on DFB 2022 extension

GVC Holdings’ European online sportsbook property bwin, has confirmed a four-year extension to its existing partnership with the Deutscher Fussball Bund – DFB – German Football Association. Extended to December 2022, bwin will continue to act as ‘official DFB betting partner’, securing extensive brand coverage across Germany men/women’s national football team matches. In addition, the bwin brand secures advertising rights …

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Efbet enters Spanish market with OptimaMGS platform

Spiffbet

Sportsbook and casino operator, Efbet, will expand its current European operations by entering the Spanish regulated market through a new site powered by the OPTIMAMGS™ platform. The betting group, which already utilises OPTIMAMGS™ as the lead platform for its Eastern European properties, will continue to use OPTIMA turnkey solutions to provide Spanish customers with access to its games portfolio and gaming …

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Eleven Sports hands over UK Serie A rights

SBC News Eleven Sports hands over UK Serie A rights

Speculation over the future of Eleven Sports in the UK was elevated this week as the OTT platform handed rights to Serie A and Eredivisie over to Premier Sports. The loss of Serie A, will be viewed as a major setback for the online streaming service, with the league being one of the platform’s main attractions. A statement released by Eleven Sports said: “Regrettably, some content including Serie A and …

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SBTech and Pala Interactive pen five-year partnership

Droit d'auteur: choreograph / 123RF Banque d'images

SBTech has teamed up with Pala Interactive as part of a five-year agreement to distribute the supplier’s sportsbook technology to brands across Pala Interactive’s proprietary platform. The partnership, which will increase SBTech’s reach across North America, will involve SBTech’s sportsbook solution integrated with Pala’s online platform provisions. Moving forward, the partnership will initially launch with two online brands: CanPlaySports and …

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DraftKings are hip to be square with Genius Tech Group for Super Bowl LIII

SBC News DraftKings are hip to be square with Genius Tech Group for Super Bowl LIII

Seeking to enhance this Sunday’s NFL Super Bowl LIII viewing experience and audience participation, DraftKings has teamed up with sports data specialist Genius Tech Group (GTG) to deliver ‘the world’s largest-ever Squares game’. A ‘squares game’ is a familiar concept to American football fans, who play in groups/parties and with its playing format requiring no prior betting knowledge. Contestants pick …

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Post-PASPA Kambi navigates the changing regulatory landscape

Kambi

Last year, Kambi, together with its partner DraftKings, secured the first transactional waiver which enabled the operator to accept the “first legal online bet in a post-PASPA world”. Fast-forward six months, and Kambi Chief Legal Officer Chris Fox has shared his thoughts (see video above) on an “exciting time” in which the company has strengthened its processes and technology to …

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Paul Fox – Smart Inter Milan plays open new Asian horizons for LeTou

SBC News Paul Fox - Smart Inter Milan plays open new Asian horizons for LeTou

Paul Fox, Chief Executive of Asian focused online gambling operator LeTou has proclaimed a positive and progressive first six months for the betting brand’s key partnership with Serie A football team Internazionale Milan. Back in August 2018, Philippines based LeTou extended its European football sponsorship portfolio becoming the ‘Official Asia Gaming Partner’ of the Nerazzurri, securing its biggest sports partnership …

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BetLion forms alliance with Incentive Games targeting new African appeal

SBC News BetLion forms alliance with Incentive Games targeting new African appeal

Betting innovation studio Incentive Games (formerly Premier Punt Group) has confirmed two major announcements strengthening its industry position as the firm targets significant growth this 2019. Updating the market, Incentive Games becomes the lead development partner for leading East African bookmaker BetLion. The partnership will see Incentive Games develop a tailored ‘free-to-play’ proposition for BetLion, a brand that seeks to …

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