SBC News Voice of the Sports Betting Industry
LBO pictures and data supplier SIS is using its digital streaming platform to provide a new service to both the Betfred and Totepool websites. SIS is delivering live pictures of the “Betfred Bonus Hour”, normally seen on Betfred TV in betting shops, to Betfred.com and Totepool.com.
The Bonus Hour is a regular and popular Saturday morning feature on Betfred TV, which is produced and delivered by SIS from its MediaCityUK studios to Betfred’s near 1400-shop licensed betting office estate. The live slot regularly features the Betfred chairman and founder, Fred Done, and has gained further momentum because of the Tote Scoop6, the regular Saturday afternoon Totepool accumulator bet.
Now online punters can view the Bonus Hour thanks to SIS’ multi-platform streaming capability, which offers low-latency, high quality channels geared for the betting industry.
Paul Baker, Director of Strategic Development, SIS, said: “This service gives us the opportunity to build on our existing streaming capability. The SIS Digital Streaming Platform provides a solution for multi-platform devices and operating systems covering web, mobile, tablet and connected TV.
“SIS has invested in a dedicated infrastructure as well as having developed key partnerships with the leading suppliers in the digital space in order to offer a ‘best in class’ digital streaming for the entire betting industry. We’re delighted to be working with Betfred and extending our partnership following the success of Betfred TV.”
Betfred Managing Director John Haddock said: “We are delighted to be streaming the Bonus Hour every Saturday and giving the customers of Totepool.com and Betfred.com the opportunity to watch quality previews and most importantly get some outstanding offers.”
