Paddy Power unveils Newport County as third SoS supporter

After recently unveiling both the Huddersfield Town and Motherwell kits, Paddy Power has added a third football club to it’s books, in the form of League Two side Newport County.

The club, which go by the name ‘The Exiles’, announced the deal last night on TalkSPORT before taking on Weston-super-Mare in a pre-season friendly.

Similarly to the statement released for Huddersfield and Motherwell, a spokesman for Paddy Power relayed the excitement, stating: “Newport County are the latest team to join our Save Our Shirt movement, which sees their shirt go sponsor-free for the upcoming season. We’re sure the fans are excited to shed their sponsor as they head into League Two following their play-off heroics.”

Unlike previous announcements, Newport’s unveiling sets them out from the rest by virtue of having it’s kit designed by a County fan.

Neal Heard, football shirt expert and author, commented on the opportunity to design the kit: “It was a treat to get free reign over the design of a ‘pure’ kit – free of a sponsor’s logo – for my club, Newport County. It’s a great campaign to give the shirt back to the fans, and it was a pleasure to design it.”

As always, the partnership has been labelled as a way to give something back to the fans, with both the club and bookmaker expressing how excited the supporters are. 

Newport’s Operational Chairman, Gavin Foxal, reiterated the importance of the deal, concluding: “This is a significant deal for the club, not just from a financial perspective but also being part of the high-profile Save Our Shirt campaign. As a supporter-owned club we felt the fit was right.”