SBC News Voice of the Sports Betting Industry
Bundesliga giants VFL Wolfsburg has unveiled its latest partnership with online gambling operator Interwetten.
The deal, which comes into effect as from the start of the upcoming 2019/20 campaign will see Interwetten serve as the team’s official sports betting partner.
Interwetten managing director, Dominik Beier, commented on the partnership: “Sport is an essential driving force for us and one that we support through a variety of sponsorship deals.
“In VfL Wolfsburg we have managed to find a very interesting partner. The high levels of professionalism at the club, as well as their digital approach and willingness to be flexible and creative in our dealings together, are what won us over.
“In sporting terms things have been going very well for the club lately and they’ve made it into the UEFA Europa League. What brings VfL Wolfsburg and Interwetten together is the desire to work in an innovative way, develop new products and constantly move forward. We are looking forward to an active and successful cooperation.”
As a result, the Vienna-based company will receive a comprehensive portfolio package from the Bundesliga club, which includes national LED TV pitchside advertising, Cam Carpets in the Volkswagen Arena and hospitality benefits.
Michael Meeske, managing director of the Bundesliga outfit, concluded: “We are delighted to have acquired an international partner of real note in the German speaking sports betting market in the form of Interwetten, whose offer really sets the standard in the sector.”
VFL Wolfsburg, who finished last season in sixth place, kicks off its 2019/20 season with a DFB-Pokal, German cup, away trip to third division side Hallescher FC on August 12th.
