Sport

Duelbits has made its debut into the Premier League, becoming Aston Villa’s official European betting partner for the current football season. The crypto casino and sportsbook’s branding will now appear on pitch-side LED boards during domestic games at Villa Park, in a bid to gain major exposure for the company. Marco Pinnisi, Chief Marketing Officer at Duelbits, said: “We felt …

Sportradar Integrity Services (SIS) has teamed with the Saudi Arabian Football Federation (SAFF) in helping the organisation launch an SAFF Integrity app for its football competitions. In a bid to combat match-fixing, several football tournaments organised by SAFF will be monitored by Sportradar’s Universal Fraud Detection System (UFDS): a bet monitoring system verified sports betting and integrity experts. SIS  Managing …

BK8 has announced sponsorship deals with both Burnley FC and Huddersfield Town following the start of the 2022/23 EFL season. The betting operator becomes the official training wear partner of Burnley. Meanwhile, the agreement with the Championship side also sees the Burnley FC in the Community charity fund receive a windfall of £15,000. The charity contribution also comes as BK8 …

Betsson has formed an agreement to become a sponsor of Brazilian football club Athletico Paranaense until the end of 2023.   The online gambling company’s branding will be placed on the lower back of the club’s home and away shirts as well as becoming the first Hurricane sponsor to place its logo on the women’s shirts.  ”Driven by innovation and sport, …

The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet.  A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …

888 has partnered with Romanian football team Dinamo Bucharest FC and will now become the club’s main sponsor. Some of the online betting and gaming company ’s most renowned brands include William Hill, Mr Green and SI Sportsbook.  The firm will sponsor and co-create content to support the 18-time Liga I champions as the team aims to return to the …

1xBet has linked with Ligue 1 club Paris Saint-Germain (PSG), in a deal which extends to the next three seasons. Last month, the online betting brand became an official regional partner of the French football team in both Africa and Asia, and is now reaching other regions beginning with the following season onwards.  “Paris Saint-Germain is one of the world’s …

Socios.com has extended its deal with FC Barcelona to become a strategic technology partner in a bid to help the club build upon its blockchain, NFT and digital assets, and Web3 strategies.  Chiliz, Socios.com’s owner and technology provider, will invest $100M in Barça Studios to acquire a 24.5% stake in the club’s digital content creation and distribution hub. The fan …

Steve Birch, Sky Bet Chief Commercial Officer, has stated that the operator’s partnership with the English Football League (EFL) will continue to focus heavily on responsibility.  Approaching the 10-year mark, the Flutter Entertainment sportsbook brand’s collaboration with England’s second-to-fourth flights of football continues amid a debate on betting’s relationship with sports.  Gambling reform advocates have repeatedly encouraged a distancing between …

Zeturf Group has announced a deal to become an official partner of the Ligue 1 football club, FC Nantes. The collaboration will see the firm’s sports betting brand, ZEbet, appear on Antoine Kombouaré‘s men’s shorts for the upcoming three seasons.  In a release, FC Nantes said: “Aware of addressing all audiences, the many operations planned during the season will allow …