Sport

Sportsbet.io has jointly announced the opening of the Saints Social Club with Southampton FC, as the Premier League team’s main club partner. The launch has been described as the ‘ultimate fan bar’ with artwork, kits, and memorabilia in celebration of a 136-year football club history, and is being supported by a ‘first-of-its-kind’ crypto fan fund. “It’s been a privilege to …

Coral has become title sponsor of Newbury Racecourse’s two-day Coral Gold Cup Meeting following a three-year commercial deal with Entain Group. As the competition commences at the end of November, the bookmaker will sponsor 13 races over the two days, with the ‘feature’ being the handicap chase known for almost 60 years as the Hennessy Gold Cup, and more recently …

Seeking to continue updating its sports betting products and services, Codere has inked a partnership with XB Net, incorporating North American horse racing content in its offering. The deal includes live pictures, data and betting services from 60 North American racetracks, which will be distributed across the Spanish operator’s retail and online channels.  Key objectives of the partnership for Codere …

Kaiyun Sports has become the official principal partner and official sleeve partner of Premier League side Aston Villa. The betting brand has built an exclusive app that integrates sports and entertainment. In its new collaboration, the firm will work with the football club to provide Villa fans with an ‘immersive online and offline interactive service’. “Kaiyun Sports look forward to …

Minimum race values for 2023 UK fixtures have been increased across both jump and flat racing, the British Horseracing Authority (BHA) has revealed.  Releasing its fixture list, the BHA, Racecourse Association (RHA) and Thoroughbred Group have boosted the race values for upper and mid-tier fixtures starting from 1 January 2023, with the largest being for group one flat races involving …

1xBet has partnered with Lille Olympique Sporting Club (LOSC) to become the club’s regional partner in Africa in a three-year agreement. The bookmaker becomes the Ligue 1 team’s regional partner in the Middle East, North and South Africa, whilst receiving the rights to use the French club’s logo and the collective image of its players in its promotional campaigns. “This …

In early June 2022 the sports betting world met the Betting Innovation Centre, a collaboration combining the modelling and trading capabilities of Sporting Solutions with Stats Perform and its Opta brand’s content, product and AI operations. Now the Betting Innovation Centre has confirmed its first product set is ready for operators to start integrating. Called Opta BetBuilder Plus and built …

Coral has become the official betting partner of the Cazoo St Leger Festival, at Doncaster Racecourse. In a three-year collaboration with the Arena Racing Company (ARC), the operator’s branding will be ‘prominently’ displayed across the racecourse. The firm also takes naming rights for some of the feature races of the meeting, including three Group 2 contests – the Coral Doncaster …

Highlight Games Limited has formed a licence agreement with Manchester City FC, as the firm integrates the reigning Premier League champions into its instant win products.  The partnership will feature ‘exclusive’ archive footage from both domestic and league cup games. Steven Holmes, Co-CEO of Highlight Games, said: “I’m delighted to announce this licensing agreement with one of the most prestigious …

Lincoln City Football Club has suspended Chris Maguire after he was charged with misconduct in relation to an alleged breach of the FA‘s betting rules. Anyone involved in football from level eight of the league system and above are not allowed to place bets on football matches anywhere in the world. A statement from the FA read: “It is alleged …