Sport

UltraPlay offers live betting markets on 2017 FIFA Interactive World Cup

Specialist esports betting platform provider UltraPlay has become the first company to offer live betting markets on the Grand Final of FIFA’s Interactive World Cup 2017. The Interactive World Cup is an esports FIFA game tournament hosted by EA Sports in partnership with FIFA. A 32 esports international player tournament the FIFA Interactive World Cup takes place this week (16-18 …

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CBF forms integrity alliance with Sportradar monitoring ‘all-levels’ of Brazilian football

Leading sports and intelligence firm Sportradar has announced that it will act as lead integrity partner for the Brazilian Football Federation (Confederação Brasileira de Futebol – CBF). The partnership will see Sportradar systems monitor all football matches across all CBF syndicated leagues, as Brazilan football increases its provisions against match fixing and corruption. The CBF will integrate match monitoring utilising …

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Football clubs disengage with Facebook

Facebook

Facebook’s decision to discontinue paying football clubs for live streams has inevitably led to a backlash of clubs becoming disinterested in the social media site. A plethora of teams that previously enjoyed heavy involvement in Facebook, including Real Madrid, Barcelona and Manchester United, are now seemingly contemplating investments in alternative outlets such as Instagram and YouTube. The decision to cease …

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Joey Barton has FA ban for breaching betting rules reduced

Upon appeal, the ban of former England international and Premier League footballer, Joey Barton has been reduced by five months.  Barton was punished by The FA for breaching betting and player conduct rules on 1,260 bets on matches between 26 March 2006 and 13 May 2016.   The former Burnley midfielder appealed against the length of the ban, describing it …

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mybet nets Borussia Mönchengladbach ‘Co-Sponsor’ & ‘Betting Partnership’

European sports betting operator mybet Group (mybet) has confirmed that it has secured a ‘Co-Sponsor’ and ‘Official Sports Betting Partnership’ with North Rhine-Westphalia Bundesliga football club Borussia Mönchengladbach. Entering the Bundesliga 2017/18 season (start date:18 August), as a Mönchengladbach Co-Sponsor mybet will gain heightened brand coverage throughout the club’s Borussia Park Stadion (capacity: 54,000). Furthermore, the mybet logo will feature as …

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Grosvenor Casinos nets Fulham FC ‘Main Team’ sponsorship

West London Championship Football Club Fulham FC has confirmed Rank Group gambling subsidiary Grosvenor Casinos as its official ‘Main Team Partner’ for season 2017/18. Agreeing terms on a two-year deal Grosvenor Casinos online brand GrosvenorCasinos.com will be displayed on the front of Fulham FC’s match day shirts. Further branding coverage will see, the grosvenorcasinos.com brand appear around Craven Cottage stadium (capacity: 25,000) …

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Ladbrokes – Bet markets roar ahead of Lionesses’ Euro 2017 clash against Scotland

UK bookmaker Ladbrokes reports that there is an exalted level of anticipation amongst punters for the UEFA European Championship (Euro 2017) run of England women’s football team. Bookmakers have priced England Women as current third 7/1 favourite to win Euro 2017, behind joint 5/2 favourites France and Germany. National success at youth level and extended media coverage has been proven to be the …

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Leading Chinese football app Dongqiudi nets Crystal Palace ‘sleeve sponsorship’

South London Premier League football club Crystal Palace FC, continues to expand its commercial presence within Asian markets announcing its first ever ‘shirt sleeve’ sponsorship with Chinese football app Dongqiudi. Starting this 2017/18 EPL season, the Dongqiudi logo will appear on the ‘Eagles’ home and away football jerseys, featuring on the left sleeve. Crystal Palace management announced the new sponsorship, …

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Tempobet nets Preston North End ‘Principal Partner’ sponsorship

European bookmaker Tempobet has increased its coverage within English football announcing that it has become ‘principal partner’ of Preston North End for the upcoming 2017/18 EFL Championship season.  The partnership will see the Tempobet brand feature on the first team’s match shirts, with extensive advertising in place around the club’s Deepdale ground during the season. Tempobet marketing stated that partnering …

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No Suits, No Studio…Copa90 to broadcast live football matches

Social media football content creator Copa90, has revealed to UK marketing news source The Drum that it has plans to broadcast live matches through its growing digital network. Part of independent UK media group Bigballs Media, Copa90 operates a number of social media assets dedicated to creating/curating football content for global ‘youth’ audiences. At present, Copa90 social media assets have …

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