UK Racing seeks youth feedback on marketing appeal, the recruitment and talent development arm for UK racing, has launched a ‘Youth Collaboration Groupwhich aims to provide young people with direct opportunities to reshape the heritage sport of horse racing.

Supported by the British Horseracing Authority (BHA), is looking for ‘young people with an interest in horse racing and marketing’ to contribute their views and opinions on how racing should be promoted to wider audiences. 

The collaborative group is open to anyone aged between the ages of 14 and 21 with a keen interest in ‘marketing, graphic design, social media, video content, events, and communications’. 

During the collaborative sessions, youth participants will receive training in transferable skills to support their own career development – ranging from proofreading and copy editing, through to video reviewing and participation in online video conferencing.

Providing further support, will refer its young participants to its talent development partner, the Skills Builder Partnership, which will provide expert guidance on careers and essential skills development.

“We want to build a team of young people who really understand what we are trying to achieve, and who can give us some honest feedback, and co-create some of our initiatives,” said Zoe Elliott, Head of Careers Marketing and Recruitment at the BHA. “At the same time, we want to support them in developing work-ready skills to enhance their CVs.

“This is a really exciting opportunity, and we can’t wait to get started. Youth Collaboration Group is our working title for this initiative so the very first activity they are asked to give feedback on is the creation of a name and logo for their group. We hope that lots of young people get in touch to be involved.”

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