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News about sports business

Franz Ömer – bet-at-home: Standing out in a thriving German market

SBC News Franz Ömer - bet-at-home: Standing out in a thriving German market

European online betting operator bet-at-home has benefited from growth in online betting markets, achieving record growth in its yearly results for 2017. Record annual results, paired with continued online growth position the company strongly as it approaches a key period in 2018, with the conclusion of the European football season and the commencing of the Russian World Cup.  Bet-at-home CEO …

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AgiproNews’ Italian View: Azzurri bookmakers fear no summer love

SBC News AgiproNews' Italian View: Azzurri bookmakers fear no summer love

Italian bookmakers and wider industry stakeholders are making adjustments to the daunting reality that Russia 2018 will feature no Azzurri! For the first time since 1958, there will be no Italian representation at a FIFA World Cup tournament. Italy now faces a summer of soul searching for its downtrodden Calcio, as business analysts estimate a + €1billion hit for the …

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MansionBet seeks to deliver KO coverage with Project11

SBC News MansionBet seeks to deliver KO coverage with Project11

Gibraltar-based online gambling group Mansion has moved to expand its profile and coverage within boxing, guided by sports marketing agency Project11. Updating the market, Mansion has secured a number of boxing sponsorships over the coming months, with the operator becoming the lead sponsor of the upcoming IBF Featherweight title fight between Lee Selby Vs Josh Warrington (19 May – Elland …

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FA investigates Zlatan over BetHard connection

SBC News FA investigates Zlatan over BetHard connection

Manchester United star striker Zlatan Ibrahimović could face disciplinary action from the FA, relating to his involvement with Malta-based operator BetHard Group. This March, the online gambling group released a corporate statement detailing that it had secured Ibrahimović as the official Brand Ambassador of its flagship BetHard sportsbook. At present, BetHard primarily targets the Nordic betting markets, operating under a Malta …

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Matchbook extends offer to cover Grand National and Punchestown

SBC News Matchbook extends offer to cover Grand National and Punchestown

Matchbook is extending its offer of 0% commission on all UK and Irish racing to 28th April, meaning punters can look forward to commission-free betting on both the Grand National and the Punchestown Festival next month. Neil Campbell, Matchbook’s Chief Marketing Officer, said: “We want to keep encouraging customers to move over to the Matchbook Betting Exchange. Those that did …

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Mr Green expands Hoops partnership sponsoring ‘CelticLIVE’ channel

SBC News Mr Green expands Hoops partnership sponsoring 'CelticLIVE' channel

European online gambling group Mr Green has become the ‘exclusive stadium Wi-Fi partner’ of Celtic FC’s Parkhead Stadium. The deal secured with live venue technology and systems specialist Stadia Solutions will see Mr Green sponsor the club’s branded WI-FI channel CelticLIVE. Working alongside Stadia Solutions, Celtic FC has expanded its stadium Wi-Fi capacity and coverage during matchdays, becoming one of …

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Tough week sees Sportech call off corporate sale

SBC News Tough week sees Sportech call off corporate sale

A grim week for London-listed betting and racing systems provider Sportech Plc has seen its share price halved, as corporate governance halts its planned enterprise sale. On Wednesday, Sportech published a corporate update, confirming that it had uncovered a ‘series of accounting irregularities for 2017 trading’. The unexpected event, sees Sportech governance anticipate 2017 corporate earnings to ‘fall below expectations’ …

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Problem gambling awareness never been more important for USA

US - Copyright: stillfx / 123RF Stock Photo

Problem Gambling Awareness Month (PGAM) is underway in the USA, with the National Council on Problem Gambling (NCPG), in collaboration with its affiliates, members and corporate partners across the country, now hosting its 14th such initiative. Titled “Have the Conversation,” this year places a focus on the importance of an open dialogue and candid discussion around the issue of problem …

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Scott Longley – A short history of betting shirt sponsorship in football (part 1)

SBC News Scott Longley – A short history of betting shirt sponsorship in football (part 1)

Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …

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