Sport

News about sports business

DAZN replaces Sky in ‘groundbreaking’ Matchroom tie-up

SBC News DAZN replaces Sky in ‘groundbreaking’ Matchroom tie-up

Digital sports streaming service DAZN has replaced Sky as Matchroom‘s broadcasting partner in a ‘game-changing’, five-year tie-up. The deal, which was mooted earlier in the year, will see at least 16 UK fights annually available exclusively to subscribers in the UK and Ireland for the first time, from July 2021 onwards, as part of a ‘groundbreaking’ move by the international …

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Oddschecker: bet365 tops Premier League clickshare table

SBC News Oddschecker: bet365 tops Premier League clickshare table

Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …

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LiveScore makes UEFA Champions League free-to-air in Ireland

SBC News LiveScore makes UEFA Champions League free-to-air in Ireland

LiveScore is set to stream the UEFA Champions League on a free-to-air basis from next season, after striking a ‘landmark’ deal to show 137 matches on its app for iOS and Android devices. Under the terms of the three-year arrangement, the real-time updates provider will serve as the exclusive Irish free-to-air broadcaster of 104 UCL fixtures per season in Ireland. …

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Svenska Spel to serve as chief sponsor of Swedish women’s pro-hockey leagues

SBC News Svenska Spel to serve as chief sponsor of Swedish women's pro-hockey leagues

Svenska Spel has signed an agreement to become the new main sponsor of the Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL) and HockeyAllsvenskan (HA). The five-year agreement is effective from July 1 this year until June 30, 2026. It represents a historic effort to make Swedish hockey more equal with extra resources being put into the Swedish Women’s Hockey League. Alongside the …

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ITV: Euro 2020 gambling advertising ‘will be significantly reduced’

SBC News ITV: Euro 2020 gambling advertising ‘will be significantly reduced’

ITV has responded to the calls from Scottish National Party (SNP) MP Ronnie Cowan to suspend gambling advertising during the upcoming 2020 UEFA European Championships. During the 2018 FIFA World Cup, the free-to-air terrestrial broadcaster ran 172 betting-related ads throughout its coverage, whilst over £2.3 billion was wagered in the UK on the tournament. In its statement, ITV detailed: “The …

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Racing League partners with News UK in ‘unprecedented investment’

SBC News Racing League partners with News UK in ‘unprecedented investment’

The Racing League has unveiled a range of media and sponsorship partners, notably announcing a multi-million pound agreement with News UK. As part of the deal between the newly launched horse racing competition and the media conglomerate, News UK will publish and broadcast horse racing content across The Sun, The Times, The Sunday Times and TalkSPORT.. The Times will publish …

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BETER partners with Asia Pro League tournament organiser

Asia Pro League

Sports and esports betting provider BETER has become a partner of the Asia Pro League, a new basketball league held in Central Asia.  This partnership aims to equip the basketball events with reliable and accurate trading provided by BETER, creating a wide variety of content for world betting operators. The Asia Pro League holds basketball tournaments and organises their live …

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HWB announces new team to lead equine welfare overhaul  

SBC News HWB announces new team to lead equine welfare overhaul  

UK racing’s Horse Welfare Board (HWB) has announced the appointment of three new executives to lead the implementation of its new ‘A Life Well Lived’ horse welfare strategy.  The HWB has welcomed Mike Etherington-Smith, designer of multiple Olympic Eventing courses, who will serve as Equine Safety Advisor of the new five-year project funded by the Racing Foundation. The project’s media …

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ESL attacks UEFA’s ‘alarming attitude’ as disciplinary proceedings begin

SBC News ESL attacks UEFA’s ‘alarming attitude’ as disciplinary proceedings begin

UEFA has initiated disciplinary proceedings against European Super League (ESL) founders Real Madrid, Juventus and Barcelona, prompting the trio to criticise the governing body’s ‘alarming attitude’ and ‘insistent coercion’. Making the announcement yesterday, UEFA confirmed that disciplinary proceedings had commenced against the three teams following a two-week investigation. The trio are the only remaining clubs out of the original 12 …

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HKJC enhances football betting offering with ‘GoalX’ app launch

SBC News HKJC enhances football betting offering with ‘GoalX’ app launch

The Hong Kong Jockey Club (HKJC) has expanded into football via the launch of its ‘GoalX’ mobile app, providing information on football matches, live statistics, betting and live game watch along. Only available to bettors in Hong Kong over the age of 18, the app aims to offer a ‘personalised journey’ and a ‘brand-new digital experience for customers’ via enabling …

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