Football

 CONMEBOL the governing body of South American football has announced that it has entered two-year sponsorship agreement with online bookmaker Bumbet (Bumbet.com). Agreeing on partnership terms, Bumbet a new South American focused bookmaker will become ‘Premium Marketing Partner’ of CONMEBOL syndicated football competition La Copa Sudamericana.   As Premium partner Bumbet will enjoy pan-regional visibility throughout CONMEBOL Sudamericana broadcasts and will …

BtoBet is sponsoring the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Kostandina Zafirovska is the Chief Executive at BtoBet. Ahead of the 3-5 May event, we spoke to Kostandina, about why football is such an attractive sport for betting and how the market is changing from a consumer perspective.  SBC: Why is football …

Last week’s news that the 16 German states have finally agreed on making some changes to the sports betting laws means that SBC’s Betting on Football conference on 3-5 May at Stamford Bridge is a perfect platform to discuss what the implications are for the market.  One of the sessions at Betting on Football is focusing on the development of the German industry …

There was much ado about something after Leicester City earned their place in the Champions League Quarter Finals under new manager Craig Shakespeare. Following the draw earlier today the Premier League champions must now prepare for a showdown with Diego Simeone’s Atletico Madrid. The Spaniards have reached the final twice in the past four years, but have fallen at the …

Social media giant Facebook Inc has furthered its presence within sports, by agreeing a live streaming content partnership with Major League Soccer (MLS) and Spanish-language American broadcaster Univision Deportes. This weekend, Facebook executives confirmed that 22 live matches would be streamed ‘in-English’ on Univision Deportes Facebook page. Univision will support the Facebook streams by providing English commentary and ‘unique Facebook’ …

FC Barcelona’s epic last minute Champions League (last-16) tie win over Paris Saint-Germain (PSG) hit bookmaker pockets last night. Barcelona’s turnaround of a PSG 4-goal aggregate lead at the Camp Nou Stadium has been hailed as European football’s greatest ever comeback. However, bookmakers will share no delight in Barcelona’s accomplishment as punters took advantage of the favourable match and in-play …

YouTube the world’s most popular video streaming website, is set to launch its digital TV subscription service ‘YouTube TV’, initially offering US viewers access to 40 premium broadcast channels for $35 per month. Speaking to US media, Susan Wojcicki CEO of YouTube stated that its TV service would ‘lean heavily on sports content’ with viewers able to watch broadcasts of ‘pro …

German language bookmaker Tipbet, has confirmed that it has secured an official betting partnership with Austrian Bundesliga football club SK Puntigamer Sturm Graz. Agreeing sponsorship terms, the bookmaker will become a Sturm Graz prime sponsorship partner, securing high visibility placements throughout the UPC Arena (capacity 16,000). Furthermore, the Tipbet brand will receive further coverage on Sturm Graz related digital and …

Romance will be in the air for some on Valentine’s Day, but most football fans aren’t willing to skip tonight’s action to spend a romantic evening with their partner. A survey commissioned by The Football Pools found that only 21% want to spend the night with their partner and 45% would prefer to watch the football on TV. 10% of …