Football

The English Football Association (FA) has confirmed that it has ended its ‘official betting partnership’ with Ladbrokes, just one year into its four-year contract (reported to be worth £4 million per year). Following an internal management review, FA governance has deemed the sponsorship to be inappropriate as the body has to act as supervisor for the sport’s integrity and its …

English Premier League side Manchester City FC has announced that Asian focused firm Kai-Fa Yule operator of the K8.com sports betting brand has secured a ‘multi-year’ agreement becoming its ‘Official Asia Betting Partner’. Philippines-based bookmaker K8.com, will receive premium placement within all Manchester City, Asian related coverage, and will further be promoted throughout the Etihad Stadium (capacity: 55,000) on match …

Amsterdam Dutch Eredivisie football club AFC Ajax has confirmed that Asian focused online bookmaker KB88 will serve as its new ‘Asia Betting Partner’ for a period of two seasons. This week, Ajax officials presented KB88 as a new Asian market partner. Ajax, Dutch football’s most historic side, will focus on promoting KB88 channels through its social media assets, with the club’s …

Championship football club Brentford FC has signed a two-year agreement with LeoVegas Group AB, which will see the LeoVegas online betting and gaming brands become the official ‘Shirt’ and ‘Title’ sponsors of the West London club. Securing sponsorship terms for the start of the 2017/18 EFL Championship (start date 4 August), LeoVegas will promote both its online casino and sports …

English Premier League football club Swansea City has this morning announced that new Asian-focused online betting and casino operator, Letou (letou.co.uk) will be its season 2017/18 official shirt sponsor. The Welsh football club today hosted an unveiling ceremony for its new season ‘home & away shirts’ designed by Spanish kit manufacturer Joma. The new shirt features the branding of Letou …

French licensed online gambling group Winamax has this week confirmed that it has renewed its betting partnerships/sponsorships with Ligue 1 football clubs FC Nantes and Girondins de Bordeaux. The firm confirmed that it had renewed Girondins terms, which will see the Winamax firm continue to be promoted on Bordeux’s match-day sleeves and shorts for a further two seasons. Its FC …

Football and betting partnerships continue to flourish this off-season as Bolton Wanderers FC announces bookmaker Betfred as its official shirt sponsor for the upcoming EFL Championship 2017/18. Upgrading its existing betting partnership, Bolton Wanderers will wear the Betfred logo on their match shirts for a period of two seasons, with the bookmaker gaining heightened match-day exposure throughout Wanderers’ Macron Stadium …

Scottish football club Glasgow Rangers FC has confirmed that it has extended its shirt sponsorship deal with UK online casino and betting operator 32Red. 32Red has acted as Rangers lead shirt sponsor since season 2014/15. The online gambling company will extend the sponsorship for a further two seasons, as Rangers FC challenges for Scottish Premier League glory. Rangers management detailed …

European sports betting group Planetwin365 has moved to expand its profile and presence within the growing Serbian gambling market by announcing that it has become a premium betting partner of the Football Association of Serbia (FAS). Agreeing terms with FAS, Planetwin365 will become a key backer of all-levels of Serbian professional football. Planetwin365 will feature as a premium partner for …

Industry in-play betting specialist Metric Gaming has announced that it has entered the Italian market in partnership with Eurobet Italia launching in Super Live product for football. The partnership will see Eurobet add a further 250 Super Live markets per football match. Eurobet management detailed that the Metric Gaming partnership will help it differentiate its sports betting product within the …