Football

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition breaks down the financial results of Manchester United, and looks at why the amount of football broadcast on television will almost certainly increase. ____________________ Record revenue and record costs in latest Manchester United financial results  Announcing …

When FIFA President Gianni Infantino announced in January that the 2026 World Cup would be expanded from 32 teams to host 48, it evoked widespread negativity from the football World.   However, none that reacted to that meeting in Zurich with discontent, could have anticipated what would follow 11 months later. As a dramatic World Cup qualification campaign culminated in …

The happenstance of bet365 and Sky Betting & Gaming (SBG) releasing results on consecutive days earlier this week rammed home an important message about the dominance of the market leaders in the UK online scene. The numbers were mightily impressive. Total net revenues from the gambling business at bet365 comfortably sailed past the £2bn barrier, up a huge 39 percent …

Daily flash briefings for Sky Bet’s Super 6, including latest predictions from Jeff Stelling and Paul Merson, are now available through Alexa. Players of the free-to-play online game will also be able to access a host of popular content from Sky Games and the top weekend football show through Amazon Echo and Echo Dot. The service can be enabled via …

Seeking to bolsters its football data dynamics, sports media firm Perform Group has moved to acquire Scout7 (undisclosed fee) a specialist software provider for professional football technologies focusing on athlete scouting, performance and monitoring. The acquisition of Scout7 assets will be integrated within Perform’s content division which includes leading football data and insights provider OptaPro which is currently used by …

Shaun Simmonds, Founder of Supersub Sport and Sportpesa’s UK representative, takes a look ahead at next year’s World Cup in Russia and predicts a creative surge to attract a new audience. The fact that next summer’s World Cup will be in Europe is a huge plus. I remember covering a match between USA and Ghana on Twitter at 11pm on …

Speaking at the Soccerex Global Convention in Manchester, Betvictor’s head of brand Shane Stafford described having a ‘strategy’ as ‘key to utilising the assets’ that come from a sporting partnership. Addressing the sponsorship panel, Stafford said: “When going into Snapchat, Facebook and Twitter don’t just go into it without a strategy, I’ve seen lots of brands that have just jumped …

Planetwin365 has announced for the next two seasons it will be the official betting partner of Serie A side, Napoli. The Southern Italian side has agreed a two-year partnership with Planetwin365, a brand that is widely regarded a key player in the Italian gaming landscape, boasting over 1,000 retail outlets. As part of the partnership, Planetwin365 will benefit from brand …

Three time European champions, FC Internazionale has announced a sponsorship agreement with online betting company, Bwin. The partnership which has been agreed until 2020, means bwin is the club’s first ever official betting partner. The Italian club will utilise bwin’s services to provide fresh and international content, introducing pitch side led screens that will advertise in-play odds during the Nerazzurri’s matches. …

Ladbrokes has announced its second football betting partnership of the day, confirming that it has agreed to become the ‘Official UK & Ireland Bookmaker Partner’ of English Premier League side Leicester City FC. Seeking to push its brand and products to Premier League fans this 2017/18 season, Ladbrokes will gain high exposure throughout Leicester City’s King Power Stadium (capacity: 33,000). …