Football

Igaming operator Mr Green has teamed up with Netent Live to launch a new sports betting feature just in time for the World Cup. The innovative Quickbet widget has been released on the ‘Live Beyond Live Sports Roulette’ table. The feature is built with a mobile first approach but is also available across devices, making it possible for players to …

Seeking to deliver ‘optimal control’ for its customers during World Cup 2018, Unibet (Kindred Group Plc) has launched a new version of its sportsbook client. The European bookmaker, details that its sportsbook overhaul has been developed to deliver the best engagement and customer experience with Russia 2018 betting markets. Optimising the Unibet sportsbook client, Kindred development teams have focused on …

FIFA has outlined plans to increase the legitimacy of its World rankings system, with the introduction of a revamped points formula that will dictate where international teams are placed. The new system, which was approved by a FIFA Council meeting last Sunday, was described by FIFA President Gianni Infantino as a “hopefully more fair” approach to ranking international teams, specifically …

Virtual sports developer Golden Race has launched its new football product ahead of the World Cup, with upgraded visuals and an enhanced betting experience designed to make it “feel more real for punters”. Mirroring the format of its Russian hosted counterpart, the new offering is to see 32 nations split into eight groups, with knockout rounds and a final following. …

10Bet’s Create Your Bet and Pulse Bet features are creating greater synergy between pre-event and in-play betting, explains Oshri Kostiner, chief marketing officer at the fast-growing UK and international operator. With 64 games in just 31 days, up to four matches a day and unrivalled media focus, the World Cup is unequivocally the biggest betting event on the planet, and …

Middlesbrough Football Club has entered into agreements with the Kindred Group, which will see a duo of its brands go into close relations with the EFL (English Football League) Championship side. Online casino 32Red has firstly been announced as the club’s new principal shirt sponsor, with the three year deal marking a “record breaking” partnership. This is to see the …

Perform Gaming is ready for the FIFA World Cup kick-off after launching a free-to-play and in-play Fantasy Football game, dabblebet Five-a-Side Live, in partnership with The Mirror. The Mirror has been specially selected by Perform Gaming as the ideal media partner to drive football-focused traffic to the game, which aims to bring an innovative and truly immersive experience to the …

Oddslife has teamed up with Belgian operator betFIRST to launch a last man standing social betting game ahead of the FIFA World Cup in Russia. BetSurvivor has been produced by Oddslife, the tech company behind the recently launched SportKenya, to find the sharpest predictor at this summer’s tournament. This new venture will help to establish another network for betFIRST, part …

Ian Sims, founder of affiliate landing page tracker, Rightlander, discusses how operators and affiliates can ensure compliance during the World Cup The World Cup is set to be the betting event of the year. Operators will be keen to leverage the opportunity to increase new player sign-ups, boost wagers and, ultimately, drive a significant uptick in bottom line. Affiliates will …

Mr Green CEO Jesper Kärrbrink has predicted a “year of redemption” for English football, but expects Germany and a Kylian Mbappé inspired France to contest the World Cup final. Kärrbrink, who will play a starring role during Betting on Sports Week (18-21 September), has made a series of predictions for this summer’s tournament in Russia, which concludes in Moscow on …