Football

The culmination of the English Football League (EFL) season is upon us, meaning that the inevitable drama and heartache of the play-offs awaits. This edition of On The Ball looks at some of the business of clubs from the EFL, as well as the a deeper look at the story that The FA could be about to sell the home …

The 20 year relationship between Sky Sports and La Liga has come to an end, after Eleven Sports won the rights to show the League’s matches in the UK and Ireland for the next three years. The deal comes after Sky’s bid of less than £18 million was topped by Eleven Sports, who opted not to disclose the amount that …

Will Westcott Business Development Manager for Betgenius, details why Russia 2018 comes at a perfect time for African sports betting stakeholders, as consumers move to embrace in-play dynamics. _________________ The 2018 FIFA World Cup is projected to be the biggest global betting event on record, exceeding the estimated £1bn wagered on the same event four years ago. This summer’s main …

The Vanarama National League Play-offs, or ‘Monumental May,’ has received British based betting and gambling firm Ladbrokes as its official betting partner. The partnership coincides with a brand new play-off format across The National League’s competition, which it states is “excited about the exposure it will bring.” Michael Tattersall, Chief Executive Officer of The National League, said: “We are proud …

Digital football community, Dugout (Dugout.com) has secured £8.2 million in its latest venture funding round, which the company will use to expand its technology offering and further support growth in the MENA (Middle East/ North Africa) region. Dugout’s funding round has been led by renowned US sports investors the McCourt brothers (David and Frank), who between them own the LA …

Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …

After a breathtaking week of Champions League football, this edition of On The Ball analyses the repercussions of the latest round of European fixtures, as well as looking at some of Europe’s top clubs. Esports expansion for Manchester City After crashing out of the Champions League at the hands of Liverpool, Manchester City announced a new partnership with renowned Korean …

Harry Kane and Tottenham have gone to extreme lengths to prove the England forward did get a touch for the second goal against Stoke last weekend, and Paddy Power are upping the ante in the Golden Boot betting markets. After Kane remained adamant that the goal was his, the bookmaker are offering odds on the goal making all the difference …

International friendlies frustrate more than they satisfy, but in a World Cup year they take on great importance for those coaches hoping to make an impression in Russia this summer. They also provide a final chance for fringe players to force their way into the reckoning for the main event. Undoubtedly, there will be players, perhaps still under the radar, …

Bitcoin-centric online sportsbook Sportsbet.io (a subsidiary of Coingaming Group), has appointed Odds On Marketing as its new brand agency, as the operator seeks to expand its profile and coverage for World Cup 2018. Sportsbet.io appoints the specialist sports marketing agency Odds On, with the key initiative of driving its new brand identity during a critical period for the sports betting …