Peak Performance… Unibet launches optimised Sportsbook for Russia 2018

Andreas Reimblad

Seeking to deliver ‘optimal control’ for its customers during World Cup 2018, Unibet (Kindred Group Plc) has launched a new version of its sportsbook client.

The European bookmaker, details that its sportsbook overhaul has been developed to deliver the best engagement and customer experience with Russia 2018 betting markets.

Optimising the Unibet sportsbook client, Kindred development teams have focused on simplifying user navigation, delivering faster product uploads and deepening engagement between users and Unibet’s Russia 2018’s betting inventory.

Furthermore, Kindred development details that it has expanded its data from third-party suppliers, to offer Unibet customers more in-depth information and insights on live football markets

Head of Kindred Group Sportsbook Product Development, Andreas Reimblad, commented on the update:

“It’s a great milestone for the group and the first of many deliveries on our long-term strategy of taking more ownership of the end-user experience and exploiting the Kambi empowerment tools. This will put us in a position where we can utilise our internal capabilities even further, improving the personalisation, localisation as well as making use of all the content, stats and data we are in possession of.”.

Unibet will support its World Cup 2018 drive, by launching its World Cup jackpot promotion. in which each Russia 2018 match will have its own unique jackpot and in total Unibet guarantees £1,000,000 to be won during the tournament, with a final jackpot of at least £150,000.

Customers will collect tickets when placing bet through-out the competition and freely participate in the draws happening shortly after the end of each match.”

“I’m very excited over the World Cup lobby, which we will roll out on all football leagues across all our markets for the start of the new European season. It has a perfect mix of odds and content, completed with a fresh and innovative design. I ́m confident that the lobby together with our brand-new World Cup Jackpot concept will be extremely well received by our customers.” Reimblad added.