In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today Anthony Gray, Head of Football at Redzonesports.bet, tells us about priding his own abilities on Walter Zenga and a duo of …
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SBC’s On The Ball – International insight
The Russian World Cup kicked off in style yesterday evening, with the hosts taking apart an amateur looking Saudi Arabia side, in front of a jubilant Moscow crowd. To mark the commencing of football’s showpiece event, this edition of On The Ball aims to give a greater insight into some international stories, analysing the 2026 World Cup, as well as …
Read More »21Bet upgrades to Digitain sportsbook ahead of World Cup
Malta-licensed 21Bet has successfully migrated to Digitain’s fully managed sportsbook solution. Under the agreement, Digitain provided its API technology for 21Bet’s online operations including a new improved version of their sportsbook, with features that include cash out, edit my bet, and express bonus and the latest promotional tools for player marketing acquisition and retention. 21Bet is operated by Aureate Gaming Solutions Ltd …
Read More »Just 8% of England fans backing Three Lions glory
With the World Cup finally upon us, many will have a flutter at some point during the tournament. But are people more inclined to follow their head or their heart when it comes to choosing a team to back? Optimove, the relationship marketing platform that studies customer behaviour to help brands, has analysed the bets placed by 700 million people …
Read More »The World Cup’s Finest with Sportdec CEO Bruce Bale
In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Read on to hear Sportdec CEO Bruce Bale discuss a nearly moment for England, a duo of 1994 kit highlights and what …
Read More »SBC’s guide to the World Cup group stage
The much anticipated Russian World Cup kicks off imminently, opening the floodgates to a plethora of group stage football. The Luzhniki Stadium in Moscow will host what’s sure to be a spectacular opening ceremony, raising the curtain to a feast of football, as 32 nations battle for a place in the coveted knockout stages of football’s showpiece event. The tournament kicks off …
Read More »World Cup diary – Setting goals for BetRegal’s big event debut
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is pulling into the car park for this summer’s FIFA World Cup in Russia. Ahead of the first game of football’s showpiece event, BetRegal Head of Marketing Aly Lalani addresses his nervousness ahead of the company’s most significant sporting event to date, the importance …
Read More »Paddy Power makes LGBT+ pledge for Russian World Cup
As part of its campaign for the 2018 Russian World Cup, Paddy Power has revealed that for every Russia goal at the tournament it will donate £10,000 to causes dedicated to making football more LGBT+ inclusive. Working with Attitude magazine‘s Foundation, the operator has detailed that its funding will help numerous elements of the LGBT community by challenging LGBT+ prejudice …
Read More »Championship clubs prep for 2018/19 with BetBright and Kindred
EFL Championship football clubs have been busy strengthening their partnerships ahead of the 2018/19 season, with both Nottingham Forest and Aston Villa announcing fresh agreements with BetBright and Kindred Group respectively. Last season’s play-off runner-up Villa has renewed and extended its relationship with Kindred, which has seen the 32Red brand become the club’s new principal partner, with Unibet set to …
Read More »Marathonbet links-up with Premier League champs Man City
Online bookmaker Marathonbet has migrated across Manchester, after becoming the first ever official global betting partner of Manchester City. The new multi-year agreement with last seasons runaway Premier League Champions covers both the men’s and women’s teams, with Marathonbet pledging that fans are to see some of the best odds on market when betting on City in the coming season, …
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