32Red Plc has entered into an agreement with Kambi Sports Solutions to deliver a fully managed sportsbook solution. The agreement will enable 32Red to offer a significantly upgraded sports betting experience to its customers through online and mobile channels. The new sportsbook will be fully integrated with 32Red’s Microgaming platform, enabling players to move seamlessly between casino and sports and will be launched in time for the 2014 FIFA Football World Cup.
Following record results for the financial year ended 31 December 2013 the company is also pleased to confirm that current trading remains strong with Gross Gaming Revenues for the period to 28 April 2014 up 12% on the same period in 2013. We look forward to the remainder of the year with confidence and remain excited about the long term prospects of the business
Ed Ware, CEO of 32Red Plc, commented: “We are thrilled to be partnering with Kambi who we see as the leader in their field. This partnership will enable 32Red players to have access to a first class sports betting product online and across all mobile devices. The 32Red brand has strong heritage in sports sponsorship in the UK and our ongoing support of horse racing along with the recently announced association with Rangers FC demonstrates our ambition in the space. The new service will be live in time for the 2014 FIFA World Cup.”
Kristian Nylén, CEO of Kambi Sports Solutions, commented: “I am delighted and excited that 32Red has chosen to partner with Kambi. The 32Red brand is renowned for delivering excellent customer service and the business has ambitious growth plans in the sports segment that are aligned with Kambi’s vision. The agreement will enable 32Red to provide its customer base with an exceptional sports betting experience. We very much look forward to developing the partnership over the coming months and years.”